Automatic

💾 Ordering 2.0 revolutionizes customer-digital interactions, offering customized brand experiences, simplified user interfaces, centralized management, adaptable growth systems, holistic data ownership, personalized support, and innovative technology. Brands like Crumbl Cookies and Dutch Bros are enhancing loyalty with differentiated, personalized ordering experiences. Effective implementation requires proactive strategy, strong security measures, staff training, and partnerships with experienced tech providers. The future includes dynamic pricing, gamified experiences, voice-activated systems, AI, AR menus, and blockchain for ingredient transparency. Savneet Singh, CEO of PAR Technology, emphasizes digital ordering as critical for sustained brand growth.

💳 Mobile payment platforms streamline hospitality processes with options like BNPL, which can cost up to 7% per transaction. Hotel chains IHG and Marriott offer branded apps supporting various payment methods including cards, PayPal, and BNPL services like Klarna and Afterpay. Enhanced security is crucial, with 3D Secure adding an extra layer of authentication for credit card transactions. AI is integrated for transaction monitoring, detecting fraudulent activity. Personalized offers are created using data analytics, promoting repeat business and brand loyalty. Fintech is seen as key to enhancing guest experiences.

🚫 Public Wi-Fi networks pose significant cybersecurity risks including Advanced Persistent Threats (APTs), Man-in-the-Middle (MitM) attacks, malware, and ransomware. To protect networks and users, measures such as separate networks for public users, Acceptable Use Policies (AUP), enterprise-grade authentication like 802.1X or WPA3, Multi-Factor Authentication (MFA), logging and monitoring, and protective DNS filtering are recommended. Encouraging the use of VPNs can also enhance security. The hospitality industry must balance the provision of high-performing Wi-Fi with the necessity of securing it against cyber threats.