Hotel Groups Miss Out on Valuable ROI Opportunity by Underinvesting in Re-Engagement with Past Guests
🏨 Hotel marketing faces rising costs: Google Ads in Europe up 15-25% yearly, costing €75-400 per booking at a 2-4% conversion rate. OTA commissions for a €200/night, three-night stay range €90-150. Re-engagement emails achieve 40-55% open rates versus 12% for newsletters, yet hotels underinvest due to disconnected data and urgency for new acquisitions. Effective re-engagement includes personalized, timed messages post-stay. Treat guest data as a marketing channel to enhance returns.
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