91% of US Consumers Prioritize Fresh Departments for Grocery Store Trust, Logile Report Reveals
🥩 In 2026, Logile's survey of 1,000 U.S. consumers reveals 91% see fresh grocery departments as crucial for store trust. Fresh quality influences 78% to switch stores, while 84% think poor fresh sections impact overall brand perception. When choosing between equally convenient stores, 46% prefer better fresh departments over lower prices. Fresh food keeps 74% shopping in-store instead of online, as 85% emphasize produce appearance. Freshness remains key for loyalty and competitive edge.
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