Grubhub Debuts Multi-Store Ordering
📰 SOCi's 2025 Consumer Behavior Index reveals that 95% of consumers distrust AI for purchase decisions, despite 19% using AI tools for business discovery. Social media, particularly TikTok and Instagram, is crucial for trust, especially among Gen Z, where 34% use TikTok and 35% use Instagram for brand discovery. Reviews are vital, with 91% relying on them, and 65% favor responsive businesses. Conducted with 1,001 U.S. adults in February 2025, the survey highlights the need for brands to enhance transparency and authenticity.
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