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Automatic

2374 posts
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  • 1 min

NRA 2025: Coca-Cola Pours Into Restaurant Tech

🥤 Coca-Cola is revolutionizing beverage services with Freestyle dispensers, gathering real-time data on consumption, preferences, and upkeep. This innovation aids restaurants in cutting syrup waste and optimizing inventory. Enhanced customer experiences include QR code-enabled drink selections. Coca-Cola's collaboration extends to digital marketing, offering personalized mobile or kiosk promotions, co-branded loyalty app campaigns, and QR code-enabled games, surveys, or deals on menus and cups, enriching customer engagement and loyalty.
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  • 2 min

Values-Based Marketing Isn’t Just a Message — It’s a Tech Infrastructure Challenge

📶 Dense Air rebrands to IONX Networks, emphasizing customer-focused mobile coverage solutions. CEO Jim Estes and CRO Mark Meuleman highlight the commitment to addressing connectivity issues like dropped calls and dead zones. Utilizing shared, multi-operator networks with small cell technology, IONX aims to enhance coverage and user experiences. The rebrand involves a new visual identity and messaging, aiming for scalable, cost-effective solutions for enterprises, operators, and property owners. Discover more at [IONX Networks](https://www.ionxnetworks.com/).
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NRA 2025: Dine Brands’ AI Strategy Is Practical and Iterative

🍽 At the 2025 National Restaurant Association Show, Dine Brands Global executives Chris Padilla and Jason Suarez discussed AI innovations at Applebee’s and IHOP. They focus on data-driven insights to enhance daily operations. AI applications include ideation with Copilot, a Google-powered recommendation engine, and computer vision for order accuracy. Plans include AI for marketing, inventory forecasting, and franchisee support, emphasizing practical use over abstract concepts.
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  • 4 min

Browse, Panic, Bail: Hotel Booking Is Failing the Guest

💻 Traditional hotel booking systems are outdated. Guests face cognitive overload from options—prices, locations, amenities—and conflicting data. Agentic AI offers a solution by acting as a digital concierge, engaging in real-time conversations, simplifying choices, and enhancing personalization. For AI to be effective, it must be integrated with hotel systems like CRS, booking engines, and CRM. This innovation, led by Andrew McGregor’s division at The Access Group, aims to boost guest satisfaction and loyalty.
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  • 4 min

3 Emerging Booking Trends You Can’t Ignore in 2025

🏨 Hotels are gradually shifting to direct digital bookings, projected to surpass OTAs with $409 billion in gross bookings by 2030, compared to $333 billion from OTAs. Guests now book 32 days in advance, with cancellations dropping below 20%. Over half would pay for flexible cancellation, with nearly 1 in 5 willing to pay $50+. Accor's 2023 subscription model offers up to 50% off at over 1,000 locations. Flexible booking, payment options, and loyalty programs are crucial for attracting and retaining guests.
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  • 4 min

Reinventing Hospitality Leadership: Innovation Starts with People, Not Just Technology

🏨 Today, hospitality innovation is transforming through leadership and culture rather than technology. Schools like Glion's Executive Master program challenge leaders to rethink management styles. Embracing creativity and psychological safety, leaders must unlearn outdated habits and adapt to market changes. While tech like AI and blockchain plays a role, human connection remains vital. The hospitality sector must focus on creating environments where tech enhances human interaction, addressing labor shortages and evolving guest needs.
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