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Extended Stay America and Grubhub Launch Food Delivery Service Exclusively for Guests

📱 SOCi's 2025 Consumer Behavior Index reveals 83% of consumers use traditional search engines, while 73% utilize social media, 58% navigation apps, and 19% AI tools and review sites for discovery. Gen Z averages 3.6 platforms before purchase decisions, favoring platforms like Instagram and TikTok. Gartner predicted a 25% search demand drop by 2026, with current trends indicating this decline may hit by the year's end. Brands are advised to adapt to multi-platform search strategies to remain visible.
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Lighthouse & BEONx Announce Partnership

🔍 SOCi's 2025 Consumer Behavior Index reveals that while 83% of consumers still use traditional search engines, other platforms like social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) are diversifying consumer discovery. The data shows a 10% year-over-year decline in search impressions, with Gen Z consumers using an average of 3.6 platforms before making purchase decisions. Gartner predicts a 25% drop in search demand by 2026, aligning with SOCi's findings indicating a similar decline trajectory. Marketers are urged to adapt strategies to remain visible in an increasingly fragmented digital landscape.
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Epson to Showcase Advanced Technology for Simplifying Food Industry Operations at NRA Show 2025

📌 The 2025 Consumer Behavior Index (CBI) by SOCi indicates that 83% of consumers use traditional search engines, but social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) are diversifying discovery. Search impressions have declined by 10% year-over-year. Gen Z users average 3.6 platforms before purchase decisions and prefer Instagram and TikTok over Google for local searches. Gartner predicts a 25% drop in search demand by 2026, with SOCi's data suggesting this decline is already occurring. Brands are advised to adapt to the fragmented search landscape to maintain visibility.
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Cendyn and Amadeus Report Strong Growth Metrics for U.S. Events

📈 SOCi's 2025 Consumer Behavior Index reveals that while 83% of consumers use traditional search engines, many also utilize social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) for discovery. Search impressions are down 10% year-over-year, with Gen Z averaging 3.6 platforms before making a purchase. Gartner forecasts a 25% drop in search demand by 2026, and SOCi data indicates the decline is on track. Multi-location brands are encouraged to adapt their marketing strategies to stay visible in a multi-platform digital landscape.
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Top Golf Partners with Toast

📈 The 2025 Consumer Behavior Index by SOCi reports a shift in consumer search behavior: 83% use traditional engines, while social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) also play roles. Search impressions are down by 10% year-over-year. Gen Z uses 3.6 platforms on average before making purchase decisions. Gartner predicted a 25% drop in search demand by 2026, but SOCi's data suggests this decline could be reached by the end of 2025. Brands are advised to adapt their digital strategies to remain visible in this fragmented landscape.
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Jason Kidd to Join Chipotle as COO

📈 SOCi's 2025 Consumer Behavior Index reveals 83% of consumers still use traditional search engines, but social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) are diversifying search habits. Traditional search impressions have dropped 10% year-over-year. Gen Z averages 3.6 platforms before making purchase decisions, favoring Instagram and TikTok over Google for local searches. Gartner predicts a 25% drop in search demand by 2026, with current trends aligning with this projection. Multi-location brands risk losing visibility unless they adapt to the fragmented search landscape.
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Pizza Ranch Adds Earned Wage Access, Cashless Tips

🍕 Hotel Equities and Springboard Hospitality announced a strategic merger effective May 1, creating a hotel management company with a broad portfolio across the US, Canada, the Caribbean, and Latin America. The combined company will be led by CEO Ben Rafter and Chairman Brad Rahinsky, focusing on value for hotel owners in various segments. The merger unites Hotel Equities' performance in branded assets and Springboard Hospitality's expertise in independent properties, providing a full suite of services to support growth and expanded services.
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Hotelogix Brings Integrated AI Capabilities to the Forefront of Hospitality

🏨 Hotel Equities and Springboard Hospitality announced a strategic merger effective May 1, creating a company with a broad portfolio across the US, Canada, the Caribbean, and Latin America. Ben Rafter is the new CEO, Brad Rahinsky becomes chairman, and Al Smith is the COO. The merged entity offers services including operations, revenue management, and food and beverage strategy. Further announcements on key hires and services are expected in the coming months.
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Start-up Spotlight: Guestara Simplifies Guest Management for the Modern Hotel Stack

📈 Guestara, founded in June 2024 by Dekate (CEO), Neelaksh Gupta (CTO), Rajat Maheshwari (CPO), and Kajal Makhija (CMO), integrates artificial intelligence to enhance hotel operations and guest interactions. It features a unified inbox, contactless check-in, and smart checkout, compatible with existing property management systems. Since launch, the platform has onboarded over 2,000 rooms and short-term rentals, including three global hotel chains, and is set to add 24,000 more properties. Clients see a 200% increase in upsell revenue, 40% front desk efficiency improvement, and 300% rise in positive guest reviews. Guestara's future plans include a full property management system and a goal to onboard 2 million rooms globally.
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