Are Human Concierges a Relic of the Past? MGM Seems to Think So
📱 MGM Resorts International sees 80% of guest interaction going digital as of Q1 2025, according to CEO Bill Hornbuckle. Public opinion is mixed with some TripAdvisor and Reddit users considering concierge services outdated due to smartphones. While MGM and startups like SelfServe push for digital solutions, Orascom Hotels Management won the 2024 Hotel Visionary Award for its personalized service, eliminating front desks in favor of Experience Ambassadors who provide 24/7 communication via WhatsApp. The hospitality industry is divided on adopting digital or human concierge services to meet guest expectations.
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