Start-Up Spotlight: Tokeet Brings Scalable, AI-Powered Innovation to the STR Industry
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Founded in 2015, Tokeet offers a user-centric platform for short-term and mid-term rental managers worldwide. CEO Kwesi Steele, experienced with IBM, DoubleClick, and Google, created Tokeet to tackle inefficiencies in vacation rental management. The company's integrated tools include channel management, dynamic pricing, AI-driven automation, and direct booking websites. Tokeet operates with a lean team of 50 people and avoids major VC funding to stay user-aligned. It supports over 60,000 properties across 95+ countries, enabling clients like Upstreet in Athens and The City Concierge in Lisbon to achieve significant growth and operational efficiency. The platform centralizes property management tasks, interfaces with major booking platforms, and uses AI to streamline operations. Plans include expanding in the mid-term rental segment, enhancing AI capabilities, and forming strategic partnerships. Tokeet emphasizes adaptability and automation in the hospitality industry.
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