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🍴 TouchBistro's "2025 American Diner Trends Report" surveyed 1,500 U.S. diners, revealing an optimistic outlook for the restaurant industry despite a 12.5% increase in dining and takeout costs. Weekly dining out increased slightly from 39% to 42%, with takeout and delivery up 28% from last year. DoorDash leads delivery apps at 73%, followed by Uber Eats (56%) and Grubhub (34%). Loyalty program engagement is up to 47% weekly. Inflation impacts lower income households more, with only 27% of those earning under $50k dining out weekly compared to 64% of households earning over $200k. Gen Z, despite lower income, has 20% dining out daily and 48% planning to eat out more. Average restaurant spending rose to $54, with a 16% average tip, but Gen Z tips less at 13%. Five strategies are suggested for restaurant operators in 2025, including minimizing price increases and leveraging limited time offerings.
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