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🏀 In 2023, sports bettors wagered an estimated $15.5 billion on March Madness according to Statista. Host cities like Cleveland and Phoenix saw hotel revenues skyrocket by 227% and 109%, respectively, during the tournament weekends. Additionally, sports bars experienced a 25% increase in new visitors even without a dedicated sportsbook. Venue management technology is pivotal for optimizing space and profits, with dynamic seating tools and real-time adjustments being game changers. The tournament's duration of three weeks offers multiple opportunities for revenue, differentiating it from a one-off event like the Super Bowl. Operators are encouraged to integrate sports betting, employ dynamic pricing, and create alluring fan experiences to capitalize on the event's full revenue potential.

📱 Amadeus' "Travel Dreams" report, based on 6,000 travelers from the US, China, India, UK, France, and Germany, reveals 63% of hotel guests are willing to pay an extra 12% on average daily rates for specific features, potentially increasing revenue by over $5,300 per room annually. Business travelers prefer online/self-service check-in (71%) and 22% are open to paying with cryptocurrency or digital wallets. Leisure travelers value personalized service, with 50% prioritizing it and 52% agreeing to share personal data for tailored deals. The average loss per person due to lack of travel insurance is $1,210, with Chinese travelers estimating over $2,500. Virtual reality and AI are desired for pre-travel exploration and local recommendations by 82% of business and 66% of leisure travelers, respectively. The study's methodology included input from international travelers and interviews with industry executives, using Amadeus Demand360® data.