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Yum! Brands to Accelerate AI Innovation in an Industry-First Collaboration With NVIDIA

🍕 Qu's 2025 State of Digital Report, based on data from 170 brands across 85,000 locations, indicates a shift from third-party to first-party ordering in the fast casual and QSR industry. Key trends include 40% of brands seeing first-party digital sales as their biggest revenue growth potential, with 55% of QSRs and 36% of fast casuals prioritizing direct digital channels. The report highlights a 64% move towards consolidating tech systems, 62% adoption of kiosks in QSRs, and 70% of brands focusing on smart kitchens for accuracy and productivity. Digital sales have plateaued, increasing only 4% in the past three years, prompting a pivot to profitability and efficient data use. 🍕
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Revival Hotels Deploys Stayntouch PMS to Modernize Operations Across Independent Portfolio

📊 Qu released its 2025 State of Digital Report for fast casual and quick service restaurants (QSR), covering data from 170 brands across 85,000 locations. Key findings include: 40% see first-party digital sales as their biggest growth potential, 64% simplify tech stacks to prepare for AI, and 62% are adding kiosks to ease labor strains. Digital sales have plateaued, showing a mere 4% growth over three years. Unified data is emphasized as crucial for future profitability and competitive advantage.
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62% of Businesses Risk Missing New PCI DSS Compliance Deadline by Failing to Implement DMARC

📊 Qu's 2025 State of Digital Report, based on data from 170 brands and 85,000 locations, shows fast casual and QSR operators focusing on first-party ordering, which 40% of brands view as their biggest revenue growth potential. Key trends include consolidating tech systems (64% of brands), data-driven personalization despite 85% of guests being unreachable through traditional loyalty programs, and kiosks being adopted by 62% of brands (80% in QSRs) to ease labor strain. Digital sales have plateaued, increasing only 4% in three years, prompting a shift from volume to profitability, and unified data is identified as the foundation for future success.
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How AI-Driven Personalization is Transforming Revenue Growth in Hospitality

📱 73% of hospitality guests are willing to spend up to 30% more for personalized experiences. AI-driven marketing is enhancing customer engagement, optimizing real-time campaigns, and increasing revenue in hospitality. Yum Brands uses AI for precise marketing, improving engagement and purchase rates. Starbucks, AccorHotels, and me&u also leverage AI for personalized offers, boosting sales and customer satisfaction. AI complements traditional marketing, driving revenue growth and higher ROI for adoptive brands.
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The AI Dilemma in Hospitality: Efficiency vs. Experience

🏨 🏨 40% of consumers are open to using chatbots; an equal percent feel unfavorable toward them, often due to mistrust of AI. Hospitality brands aim to balance AI and human interaction, where AI's efficiency complements human connection, like handling admin tasks after establishing trust. For example, AI can facilitate personalized dinner reservations while ensuring the guest's dietary needs are addressed. AI also helps in real-time sentiment analysis and workforce optimization, improving guest satisfaction and operational efficiency. Raffaella Bianchi, Ph.D., Global Chief Revenue Officer at Covisian Group, emphasizes a balanced, human-first approach to customer experience in hospitality.
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