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🏨 🏨 40% of consumers are open to using chatbots; an equal percent feel unfavorable toward them, often due to mistrust of AI. Hospitality brands aim to balance AI and human interaction, where AI's efficiency complements human connection, like handling admin tasks after establishing trust. For example, AI can facilitate personalized dinner reservations while ensuring the guest's dietary needs are addressed. AI also helps in real-time sentiment analysis and workforce optimization, improving guest satisfaction and operational efficiency. Raffaella Bianchi, Ph.D., Global Chief Revenue Officer at Covisian Group, emphasizes a balanced, human-first approach to customer experience in hospitality.