The Scoop Behind IHOP’s AI-Powered Recommendation Engine
💾 Dine Brands tripled tech spending since 2019; rolled out new POS to over 1,500 IHOP locations, launched website and app with loyalty program. CIO Justin Skelton detailed IHOP's use of Google Cloud Recommendations AI to improve online ordering nationwide. Born from the pandemic's shift, where 40% of revenue came from off-premises sales, the AI engine aimed for quick implementation and immediate ROI. It took Dine's IT team about 9 months to deploy, involving data cleansing and integrating details from 11 million loyalty members.
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