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Tony Loeb

2181 posts
Tony Loeb, un expert reconnu de l'industrie hôtelière et du marketing digital, a gravi les échelons de sa carrière, passant de webmaster à Directeur Technique puis co-fondateur de WIHP où il participe à la création Meta I/O. Il a ensuite lancé "Experience", le premier CRM hôtelier mondial, révolutionnant l'expérience client et aidant plus de 4500 hôtels. Actuellement, il innove avec 10minhotel.com, une plateforme et une base de connaissance pour hôteliers, combinant ses passions pour l'hôtellerie et le marketing. Le site propose également un podcast informatif, "10 min pour un hôtelier", démontrant l'engagement continu de Tony pour l'innovation dans l'industrie hôtelière.
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  • 2 min

STUDY: Restaurants Focus on Technology, Training, Marketing to Overcome Food, Labor Challenges

🍴 Restaurant365's industry survey, representing nearly 3,700 dining locations, reveals 2024's top challenges: labor (80% reported cost increases, 64% at 1-5%) and food costs (80% saw increases, 51% at 1-5%, 40% at 6-14%). Sales are a major concern (38%), yet 49% of leaders reported increased sales. Investments focus on back-of-house tech, sales/marketing tech (39%), and staff enhancements (37%). Sustainability practices are adopted by 68%, with 39% on food waste tracking.
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  • 3 min

Yum! Brands to Expand Voice AI to Taco Bell U.S. Drive-Thrus

🌮 Yum! Brands plans to implement Voice AI across hundreds of Taco Bell drive-thrus in the U.S. by the end of 2024. Currently, the tech is in over 100 locations across 13 states. Benefits include improved order accuracy and reduced wait times. A two-year testing phase has shown positive results. KFC Australia is also trialing Voice AI. Yum!'s 2023 digital sales neared $30 billion, with digital channels accounting for over 50% of first-quarter sales in 2024.
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  • 3 min

Papa Johns New Chief Executive Officer

📢 Yum! Brands targets hundreds of U.S. Taco Bell drive-thrus for Voice AI technology implementation by end of 2024, with over 100 locations in 13 states already using it. Benefits include improved order accuracy, reduced wait times, and enhanced team member and customer experiences. The Company's digital sales approached $30 billion, with over 50% through digital channels in Q1 2024, doubling since 2019. Taco Bell's ecosystem, including digital menu boards and the Poseidon POS system, supports this tech which is also being tested in five Australian KFC drive-thrus.
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  • 1 min

How Teriyaki Madness is Reducing Friction in the Curbside Pickup Experience

📝 All employees at Mad University underwent a thorough training program for a new curbside pickup service, requiring completion of videos and quizzes. Trainers and business coaches personally visited each shop to conduct real scenario test runs. During peak times, cashiers, expediters, or managers may run the food out. The innovative service tracks customer arrival, eliminating the need for parking, and has garnered positive reactions for its convenience and surprise element.
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  • 8 min

Potatoes: The gateway food to adventuresome flavors

🍞 American consumers prefer familiar yet slightly different food when eating out. Restaurants, facing declining traffic, offer items like potatoes for profitability. Major chains such as Arby's, Sonic Drive-In, and Long John Silver's innovate with potatoes; Sonic introduced "Groovy Fries" in May to 3,500 locations. Technomic reports 66% of on-premises orders include potato items, dropping to 50% for delivery. Arby's brought back potato cakes on July 1 after social media mentions surpassed 10,000. Long John Silver's added Crispy Waffle Fries in late July to its 530 locations. Chefs like Maneet Chauhan explore adventurous flavors using fries as a canvas.
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  • 2 min

Dreamscape Hospitality Names Christina Pedersen as Vice President of Sales and Marketing

🏡 W Sydney, a five-star hotel with 588 rooms and suites, chose IRIS for mobile ordering and digital guest experiences. Anand Prabeer, W Sydney's B&F Director, noted a significant rise in room service orders and ancillary revenue within the first 6 months of implementing IRIS's app. The app allows guests to access hotel information, menus, and local attractions, enhancing guest experience and operational efficiency. IRIS VP Sales and Marketing, Graham Rushin, emphasized the app's role in boosting F&B revenue and improving service.
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  • 2 min

Why Reimagining Restaurant Loyalty Matters

💰 A survey by HT for the 2023 Customer Engagement Technology Study revealed customer preferences for loyalty programs: 78% favor discounts, 62% appreciate complimentary products/services, 36% desire exclusive experiences, and 25% prefer personalized communications/offers. Restaurants are integrating experiences to enhance loyalty, like Taco Bell's "The Cantinas" and Marriott Bonvoy and Starbucks' loyalty link. CC's Coffee House launched a new app for over 40 locations in Louisiana, Mississippi, and Texas, enhancing personalization and guest engagement.
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  • 2 min

IRIS partners with W Sydney to enhance the guest stay with Mobile F&B Ordering and Guest Directory App

📦 W Sydney partnered with global leader IRIS to enhance guest experience with a digital ordering platform. The five-star hotel, boasting 588 rooms and suites, was a notable opening in 2023 at Darling Harbour. IRIS app empowers guests to personalize their stay using their smartphones or tablets, offering instant access to hotel amenities, dining options, and local attractions. Within the first 6 months, W Sydney saw a significant increase in room service orders and ancillary revenue. The app's integration ensures increased F&B revenue, optimized staff workflows, and reduced operational costs for the hotel.
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