Posts by author

Tony Loeb

2181 posts

Tony Loeb, un expert reconnu de l'industrie hôtelière et du marketing digital, a gravi les échelons de sa carrière, passant de webmaster à Directeur Technique puis co-fondateur de WIHP où il participe à la création Meta I/O. Il a ensuite lancé "Experience", le premier CRM hôtelier mondial, révolutionnant l'expérience client et aidant plus de 4500 hôtels. Actuellement, il innove avec 10minhotel.com, une plateforme et une base de connaissance pour hôteliers, combinant ses passions pour l'hôtellerie et le marketing. Le site propose également un podcast informatif, "10 min pour un hôtelier", démontrant l'engagement continu de Tony pour l'innovation dans l'industrie hôtelière.

5 min

CASE STUDY: How Texas A&M Hotel Improved Communications and Boosted Operational Efficiency with Maestro PMS and PurpleCloud

📱 Texas A&M Hotel & Conference Center partnered with Maestro PMS and PurpleCloud Technologies to enhance operations, focusing on housekeeping. Room inspections dropped from 30 to under 10 minutes, and payroll costs decreased by around 12% in a year. Mobile solutions replaced manual systems, boosting efficiency and guest satisfaction, reaching 96.6%. Gamification improved staff engagement. The collaboration improved internal communication, workflow efficiency, and reduced operational costs, enhancing the guest experience.

1 min

Quore Equips 74 IHG Army Hotels with Housekeeping Platform to Enhance Mission Support

🏨 In H1 2025, 123Compare.me found that 75% of hotel searches show lower prices on OTAs than hotel websites. Rate parity was achieved in only 22% of searches, worsening on mobile devices (38% undercut by OTAs). Hotels offered better rates in 45% of individual comparisons. Disparities are linked to OTAs managing payment flows and applying unauthorized discounts. For profitability, hotels must actively manage rate parity, review agreements, and enhance direct booking strategies.

1 min

eviivo Integrates SMS and WhatsApp into Unified Guest Messaging Hub

📱 eviivo, a property management system, launched a new WhatsApp and SMS integration for its AI-powered Guest Manager. Text messages boast a 98% open rate, significantly higher than emails. This feature targets regional preferences: WhatsApp in Europe and SMS in the U.S., defaulting to SMS if needed. Users report potential savings of £300 per month. Operators in the US, UK, and France appreciate the enhanced guest communication and cost savings.

Peregrine Hospitality Appoints Jeff Knowlton as Chief Information Officer

🏨 Peregrine Hospitality, Denver, Colorado, July 30, 2025: Jeff Knowlton, with 25+ years in hospitality technology, joins as CIO. Previously at Sonesta International Hotels Corporation, Knowlton led tech transformations. His experience includes roles at Pursuit Collection, Sage Hospitality, Vail Resorts, and Marcus Hotels & Resorts. CEO Greg Kennealey emphasizes Knowlton's role in enhancing their hospitality portfolio through innovative technology. Knowlton aims to advance their tech platform, enhancing guest experiences.

IHG and Salter Brothers Sign Long-Term Agreement to Deliver A Number of Hotels in Australia

🏨 July 30, 2025, Sydney, Australia: IHG Hotels & Resorts signs a long-term agreement with Salter Brothers to expand its Luxury & Lifestyle sector. Regent Hotels & Resorts returns to Australia after 28 years, with Regent Melbourne opening in 2030. Crowne Plaza hotels in Sydney Coogee Beach, Melbourne, and Canberra will rebrand as InterContinental. The redevelopment involves over $1 billion investment. Voco Gold Coast will undergo refurbishment. IHG operates 76 hotels in Australasia, with 26 more in development.

David Lance Joins Sheraton Grand Sydney Hyde Park as General Manager

📅 July 30, 2025, Sydney, Australia. Sheraton Grand Sydney Hyde Park appoints David Lance as General Manager. 🏨 Lance, an Australian with over 30 years of hospitality experience, previously served at Royal Orchid Sheraton Bangkok Riverside. He started his career in 1995 at Four Seasons Hotel Sydney and joined Marriott in 2003. Notable achievements include record profitability at Marriott Hotel Al Forsan in 2022. His new role aligns with Marriott's leadership focus in luxury hotels.

2 min

Under New Ownership: Shipley Do-Nuts

🎮 Panda Express launched a gaming campaign for Hot Orange Chicken with Media AOR The Many and Super League on Fortnite Creative and Roblox. Over 265,000 players engaged in interactive cutscenes, earning in-game rewards. Players spent 65 days interacting, creating 185,000 engagements. The campaign targets Gen Z and runs until year-end with updates and new interactive elements. Hot Orange Chicken is available at Panda Express for a limited time this summer.

2 min

ezCater Adds New Self-Serve Features to its Employee Meal Program Solution

🎮 Panda Express, in May 2024, launched a campaign in collaboration with The Many and Super League, integrating Hot Orange Chicken into Fortnite Creative and Roblox. Within two weeks, 265,000+ players viewed cutscenes, earning in-game rewards, with 65 days of player interaction and 185,000 engagements. The campaign features interactive cutscenes, map-specific rewards, and Pei Pei the Panda encounters to engage Gen Z. Hot Orange Chicken is available nationally for a limited time.

2 min

White Castle Launches Autonomous Deliveries on Uber Eats

🚌 White Castle partners with Coco Robotics and Uber Eats in Chicago for its first autonomous delivery launch. Coco's zero-emission robots, operational in Chicago since 2024, have completed over 500,000 deliveries in various cities. Checkmate synchronizes White Castle's menu with Uber Eats for seamless order processing. Chris Shaffery, White Castle's VP, emphasizes efficiency and quality. Customers receive alerts to meet the robot via the Uber Eats app, with no extra fees or tips required.

1 min

Chipotle to Roll Out High-Efficiency Kitchen Equipment, Launch Catering Pilot in Q4

🍱 Sales in Q2 2025 grew 3% year-over-year to $3.1 billion, despite a 4% drop in comparable sales. Chipotle opened 61 new U.S. and Canadian restaurants, with plans for 315-345 new locations in 2025, 80% featuring Chipotlanes. New equipment is being introduced to improve efficiency and consistency. A catering pilot aims to boost this revenue stream, currently at 1-2% of sales, with technology enhancements and marketing. Full rollout is expected over three years.

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