Airlines miss out on billions in annual FX…
💵 About 40% of airline tickets bought online involve cross-currency transactions. Airlines could earn $1.74 billion more annually if they implemented Multi-Currency Pricing (MCP) on their websites. If all cross-currency transactions used MCP, revenue could reach $9.6 billion. Asia Pacific and EMEA regions hold the highest potential for FX services. Early adopter SriLankan Airlines has integrated MCP since 2021, making it a top ancillary product. Transparency in FX charges is advised for airlines.
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