Travel Weekly Group Ltd - 10 Minutes News for Hoteliers - Page 110

2 min

easyHotel bags new funding to fuel Spanish…

🏨 easyHotel has secured a £24.5 million loan from CaixaBank for its Spanish expansion, planning to open new properties in Madrid (Spring 2025), Valencia, Barcelona (2025), and Alicante (2026), adding 361 rooms. The hotel chain aims for sustainability with low-carbon rooms reducing CO2 emissions by 20% over 50 years. Previously, easyHotel obtained a £42.5 million loan from Santander UK and £6 million from BRED Banque for a Marseille property, indicating strong financial backing and a focus on growing its network in Spain's dynamic travel hubs.

2 min

Paxport partnerss with Airxelerate on…

✈ Paxport, an airline solutions specialist, has formed a strategic alliance with Airxelerate, aiming to simplify the distribution and management of airline content for airlines, OTAs, and Tour Operators. This partnership is designed to remove complexities in managing allotment-based content, ensuring efficient seat sales and a frictionless booking to travel experience for travelers. Simon Taylor, Paxport's head of commercial, and Nina Sifi, CEO of Airxelerate, emphasized the collaboration's role in redefining industry standards, enhancing connectivity, and unlocking new revenue opportunities.

1 min

Travelsphere reveals new partnership with…

🚀 Travelsphere partnered with TProfile to integrate its 89 itineraries into TProfile's platform, enhancing agent experience with streamlined quoting and bespoke content. TProfile, serving over 100 travel brands, processed travel quotes worth more than £8 billion in 2024. The partnership is part of Travelsphere's trade strategy, aiming to improve customer experience and operations. Just You, Travelsphere's sister brand for solo travel, will also join TProfile soon.

1 min

Spotnana builds direct NDC integration with…

📌 Spotnana integrates with British Airways for direct access to the airline's content, servicing, and disruption management, enabling seamless cancellation or rebooking with a single click. This partnership allows Spotnana customers and partners to benefit from the best prices, additional price points (APP), more ancillaries, self-service exchanges and cancellations, and no cost recovery surcharges. Spotnana supports BA's NDC-based offers throughout all travel stages.

3 min

Guest Post: Why you need culture to create…

🏖️ Travel trends are shifting as people seek off-season trips and lesser-known destinations for value and authenticity. Algorithms dominate travel recommendations, often lacking novelty. Innovative marketing strategies like "what's the exact opposite?" are emerging, exemplified by campaigns like "Closed for Maintenance" in the Faroe Islands and Scandinavian Airlines' "The 72 Hour Cabin" stunt. TikTok influences travel with 'travel dupes,' suggesting affordable alternatives like Taipei over Korea. Success in travel marketing now demands deeper audience insights and counter-culture content strategies, focusing on year-round engagement and defying seasonality to attract today's travelers.

2 min

Cendyn promotes two executives to its C-suite

📢 Nicki Graham, previously senior vice president of global marketing, has been appointed as chief marketing officer at Cendy, a hotel technology and services firm. She joined Cendyn in 2017, having experience with IPG and WPP agencies. Ricky Castoldi, with five years at Cendyn, has been promoted to chief sales officer (CSO) post-acquisition of Pegasus in 2021. CEO Jack Blaha highlights their roles in Cendyn's growth and global development. Cendyn aims to expand and innovate in hospitality technology, with a leadership team now including four women.

2 min

Study reveals hidden cost of rate disparity…

🏨 Hotels allowing OTAs to undercut their rates pay 47% more for PPC leads, with CPC at $0.97 when undercut versus $0.66 when offering the lowest rate themselves, as per SHR's analysis of 27 million impressions. Rate parity still costs hotels 35.9% more at $0.89 per click. These costs affect marketing budgets and profitability, urging a balanced strategy for direct bookings and OTA partnerships. The hospitality industry expects more direct bookings than OTA bookings by 2030, stressing the importance of direct channels. Steve Collins, VP of SHR, emphasizes the need for a holistic digital strategy.

1 min

intuitive shares buyer’s guide for…

🏡 Intuitive released a comprehensive buyers’ guide to aid travel companies in selecting new reservation systems. The guide includes a step-by-step process, an RFP template, and advice on aligning technology with long-term goals. It addresses internal alignment, contract negotiation, and what to look for in a provider, such as culture and delivery capabilities. Andy Keeley, commercial director at Intuitive, highlights the guide's role in helping companies make informed decisions every 10-15 years.

2 min

Komodo launches travel marketing platform…

🌍 Komodo, a social media and influencer marketing agency, launched The Journey, a marketing platform for the travel sector, partnered with TikTok, Revolut, and Samsonite. Targeting Australia and New Zealand, the Singapore Tourism Board (STB) Oceania's campaign starts in February. Six Australian content creators, with a collective following of over 34 million, will compete in gamified TikTok challenges to promote Singapore as a leading destination. The initiative aims to drive visitor numbers by showcasing unique stories through interactive influencer content.

3 min

Data reveals Benidorm and Turin lead…

🌎 Benidorm named European Green Pioneer of Smart Tourism and Turin awarded European Capital of Smart Tourism for 2025 by the European Commission. Benidorm became the first Certified Smart Tourism Destination in 2015 under UN Standard 178501, achieved a Seasonality Balance Index of 84.6, a Tourist Product Balance Index of 64.7, a 59% increase in active tourism demand, and extended average stays to 6.2 days. The city's Climate Change Strategic Plan (PACC), launched in 2021, is 40% implemented, with a positive Climate Perception Index of 90.2 (+7% over five years). Turin's transformation into a cultural destination is underscored by a Sentiment Score of 89/100, with flagship events in 2024 generating over €32 million. Its Destination Sustainability Index (DSI) score is 70/100, and an Overtourism Pillar score of 81/100 indicates effective visitor management.

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