Business travel industry’s optimistic plans…
💰 In 2024, the business travel industry exceeded expectations with an 86% satisfaction rate among global travel buyers and suppliers. GBTA's survey indicated 67% optimism for the industry’s future in 2025, with North America and Latin America leading at 71% and 72% respectively. 55% of businesses are not considering limiting travel in 2025, while 52% expect increased travel budgets. "Bleisure" trips are on the rise, with 46% reporting an increase. Challenges for 2025 include cost control (78% priority), traveller safety (65%), and ROI (49%). Sustainability is a high priority for 46%, but costs and complexities are barriers. Technology investment is planned by 49% of travel programs, with AI gaining traction—44% are excited about AI in business travel, marking a significant year-over-year increase in interest and adoption.
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