Travel Weekly Group Ltd

🏨 Mabrian's report, ahead of Arabian Travel Market 2025 in Dubai, recommends strengthening mid-range hotels and aligning upscale/luxury accommodations with global standards in the Middle East. The study analyzes six destinations (UAE, Saudi Arabia, Egypt, Jordan, Qatar, Oman) that account for 89.6% of the region's international visitors. It presents three scenarios for hotel market development, noting Egypt's high satisfaction with competitive pricing and Qatar's premium positioning with 60% of hotels being 5-star yet priced below UAE ($291) and Saudi Arabia ($299). Qatar's next six months show an 11.4% price increase, the highest among analyzed destinations. Oman's 5-star prices are projected to decrease by 7.4%. The report suggests diversifying and improving 3- and 4-star hotels to increase arrivals and competitiveness.

🏖 In 2025, 84% of travelers prioritize experiences over bargains, with 52% of Gen Z willing to spend more on experiences, as opposed to 29% of Baby Boomers. Personalization is key, with 70% preferring customizable experiences and 65% expecting booking flexibility. Independents have an edge with unique offerings like Les Cabanes de Labrousse and Schönblick Apartments' private rooftop saunas. Technological integration with AI predicts guest preferences, offering personalized itineraries and services, potentially boosting guest spend by 25% and encouraging 63% of travelers to return.

🏖️ In 2025, 84% of travellers prioritise experiences over bargains, with 77% valuing personalisation over price. Independent accommodations benefit as 52% of Gen Z are willing to pay more for experiences, versus 29% of Baby Boomers. A study found 70% of guests prefer customisable bookings, and 65% seek modification flexibility. Custom add-ons can increase guest spend by 25%, and 63% are likelier to return for personalised services. AI technology assists in scaling personalisation, suggesting experiences and upgrades based on behaviour and preferences. Independent hotels can enhance guest relationships through unique, memorable offerings, using technology for personalisation and freeing staff for valuable guest interactions.