HBX Group hosts first European partner…
📌 HBX Group's MarketHub event was held in Algarve, Europe, attracting hundreds of executives to discuss technology, Gen Z, and digital payments. The platform processes over 6.2 billion searches and 80,000 requests per second, with a €200 million investment in technology over three years. "Olivia," an AI-powered customer service platform, and advanced AI applications were showcased. The Algarve saw 5.2 million visitors in 2024, exemplifying sustainable tourism growth. The global travel industry, valued at $11 trillion, is expected to see the B2B travel market reach $94 billion by 2032. Gen Z, comprising 30% of the global population, prioritizes personalized, sustainable travel, heavily influenced by social media. HBX Group's recent IPO and commitment to governance and transparency were also highlighted.
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