Vikram Cotah

💰 GRT Hotels' 10/10 Flash Sale saw demand skyrocket within hours, transforming a booking event into a festival. The sale emphasized urgency and exclusivity, with clear 24-48 hour timelines and targeted audience messaging. Flash sales gauge brand desirability, showing effectiveness as a revenue and engagement tool. Airlines pioneered this tactic, turning unsold seats into cash flow. The success of such sales depends on existing brand allure, with GRT's event proving a brand's vitality and ability to excite.