Adobe Analytics: Traffic to U.S. Retail Websites from Generative AI Sources Jumps 1,200 Percent | Adobe Blog
💸 Adobe's report reveals a 1,300% surge in U.S. retail site traffic from generative AI during Nov-Dec 2024, doubling every two months since Sep 2024. A related survey of over 5,000 U.S. consumers found 39% have used generative AI for online shopping, with 55% conducting research and 47% receiving product recommendations. Generative AI users exhibit 8% higher engagement, 12% more page views, and a 23% lower bounce rate than non-AI sources. Additionally, generative AI traffic conversion is up, only 9% less likely to convert compared to 43% in July 2024. Desktop devices account for 86% of generative AI traffic. The electronics and jewelry categories have the highest conversion. In travel, AI traffic increased by 1,700% with a 45% lower bounce rate. In financial services, there was a 1,200% increase, with AI users spending 45% more time browsing banking sites.
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