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Written By Isaac French

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Why Tesla Might Save Small Towns — Isaac French

🚗 In January 2026, a 4-stall Tesla supercharger opened in Deary, Idaho, at The Pie Safe, a family bakery. This marks the third privately-owned supercharger since Tesla's initiative began. Situated two hours from the nearest city, it could recoup costs in 5-6 years. The initiative aims to rejuvenate rural areas, offering more than just charging—turning these spots into destination ecosystems with local amenities like food and lodging, thereby reviving local economies.
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Lightning, Hail, and Little Arms of Welcome — Isaac French

🌐 Lightning struck, causing significant damage to a home wired with ~$20k of salvaged materials, with an estimated $100,000 in repair costs. The incident cancelled a New York work trip and impacted the family, including car hail damage and post-surgery eye pain. Despite the hardships, a warm greeting from a child brought solace, emphasizing the value of simple gestures and joys.
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My Favorite Hotel In The World — Isaac French

🏡 The Newt boasts 42 guest rooms within a sprawling 1,000+ acre estate. With an average daily rate (ADR) of $2,000 and an occupancy rate of about 85% year-round, its annual room revenue reaches approximately $26,061,000. Factoring in additional streams like restaurant, product, event, and membership revenue, it's estimated to gross around $40 million USD annually, essentially breaking even. Recently, The Newt earned the top spot on the 'Top 50 Boutique Hotels in the World' list. Potential profits could reach $10-20 million+ if costs were cut, but that would compromise The Newt's unique character.
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The Future of Hospitality: Commodity vs Experiential — Isaac French

📌 An Airbnb operator, Gary, predicts that 80% of accommodations will maintain a "commodity-style" while 20% will offer unique experiential stays. The article emphasizes the importance of creating an emotional connection with guests and suggests enhancing even transactional stays, such as Gary's check-ins that involve only an address and a code, by adding personalized touches like a welcome kit with a handwritten postcard, local snacks, and a brochure with local tips. It argues that care and customization can transform a basic service into an experience, underscoring that true hospitality is about making people feel special and cared for.
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