Posts by author

Yvette Jong

2 posts
View Post
  • 5 min

Hospitality Wellness Industry Faces Critique for Monetizing Experiences, Risks Losing Genuine Wellness Focus

🛌 In the hospitality industry, wellness programs increasingly blur lines between genuine wellness and marketing ploys. IV therapy, priced at hundreds of dollars for a 30-minute session, and "young blood therapy" are marketed as wellness solutions, although they often act as expensive compensations. Equinox Hotels stands out as authentically aligned with high-performance living. The industry faces a choice: genuine wellness experiences or overpriced offerings that exploit insecurities while posing mental health risks.
View Post
Share

Hotel Industry Loses Direct Booking Opportunities Due to Friction and Poor Communication with OTA Reservations

💳 OTAs charge 15–30% commissions on hotel bookings. In 2026, a family reunion required 24 rooms, booked through an OTA for simplicity and a 24-hour cancellation policy. Hotels often require cumbersome negotiations and have less flexible terms due to infrastructure and communication issues. A competitive rate, discount, and flexibility were key decision factors. Automation in direct bookings is needed to reduce friction. OTAs often win bookings not on price, but on ease of use.
View Post
Share