Yvette Jong

💳 OTAs charge 15–30% commissions on hotel bookings. In 2026, a family reunion required 24 rooms, booked through an OTA for simplicity and a 24-hour cancellation policy. Hotels often require cumbersome negotiations and have less flexible terms due to infrastructure and communication issues. A competitive rate, discount, and flexibility were key decision factors. Automation in direct bookings is needed to reduce friction. OTAs often win bookings not on price, but on ease of use.