CSR and Sustainability

🌍 May 22, 2025, The Hong Kong Polytechnic University researchers analyzed Chinese millennials' pro-environmental behavior in tourism. Findings highlight that while this demographic values environmental awareness, effective sustainable tourism strategies must integrate cultural and personal values, including pleasure and practicality. Collectivism and long-term orientation enhance pro-environmental behavior, whereas individualism and power distance reduce it. Recommendations for destination marketers include promoting communal and hedonic values and involving both parents and children in sustainability education.

🌳 Daniel Johnson, a hotel technology executive, has been appointed Partnerships Officer - Technology at Hotels for Trees, a nonprofit promoting sustainability in hospitality by planting trees in exchange for reduced room cleanings. The initiative, founded by Floris Licht, integrates with hotel systems like Mews to automate this process. The travel sector contributes 8% of global emissions, with lodging at 1%. Johnson is also Strategic Advisor, EMEA at ProVision Partners.

🌳 Daniel Johnson, appointed as Partnerships Officer - Technology by Hotels for Trees, will drive sustainability in hospitality by integrating tech to plant trees in exchange for reduced hotel room cleanings. The travel sector contributes to 8% of global emissions, with lodging at 1%. Johnson's role aids global reforestation by simplifying this initiative's adoption. He also serves as Strategic Advisor, EMEA, for ProVision Partners, reinforcing sustainability as essential in hospitality.

🏨 Langham Hospitality Group celebrates 160 years of The Langham Hotels and Resorts, founded 10 June 1865. Activities include extravagant guest packages featuring destinations like New York, London, Hong Kong, Melbourne, Sydney, and Gold Coast, plus a special Langham Royale Punch from 10-30 June 2025. The Langham Pink Run aims to raise funds for charity, engaging approximately 1,600 participants worldwide. The brand commemorates its legacy by offering indulgent culinary experiences inspired by its historic innovations.

🏨 Radisson Hotel Group aims for Net Zero by 2050, launching its first Verified Net Zero hotels in Manchester and Oslo. These hotels meet 2040 Net Zero requirements by eliminating carbon emissions from energy, operations, and supply chains. They use 100% renewable energy, with Oslo utilizing district heating from waste treatment. Both hotels reduce waste via food waste management and bulk amenities. The Manchester hotel features 252 rooms, while Oslo focuses on contemporary, energy-efficient design.

🏞 Capella Ubud, designed by Bensley, is a luxury tented camp in Bali, Indonesia, featuring 23 extravagant tented villas. Each villa is themed around 19th-century explorers and incorporates European and Balinese design elements. The camp is sustainably built without cutting any trees, using locally sourced materials, reclaimed wood, and rainwater harvesting systems. Structures are on stilts to minimize environmental impact, emphasizing a harmonious relationship with nature. The resort includes a tented spa, yoga deck, and experiential activities.

🌼 Fielden Whisky partners with Kent Wildflower Seeds for the 2025 RHS Chelsea Flower Show, May 20-24, site GPE073, to highlight wildflowers' importance in gardens. Commissioning artist Frances Costelloe, they showcase landscapes integrating wildflowers and cultivated perennials, promoting biodiversity through regenerative farming. A Whisky & Wildflower gift set, £65 for 70cl, is available at the show and fielden.com. Charlotte Denne and David Smith emphasize wildflowers' role in ecological harmony and sustainable agriculture.

👘 2023, Cassandra launched the AQVA Swimwear brand with a focus on sustainability and craftsmanship. The collection, handmade in Barcelona, uses regenerated nylon from ocean waste. After overcoming challenges with seven manufacturers, the 2024 swimwear range debuted, sold directly and online. By 2025, AQVA expanded with pop-ups in New York, London, and the Balearic Islands, and retail in Barcelona and Madrid. Cassandra aims to broaden the brand into lifestyle products while maintaining its exclusive Mediterranean ethos.

📍 NORTH BETHESDA, Maryland—Choice Hotels International released its 2024 Sustainability Report, revealing its full greenhouse gas inventory and commitment to set science-based targets. The company collaborated with the National Park Foundation, pledging an annual donation of $150,000 and enabling guests to donate through Choice Privileges points. Additionally, Choice's "Your Community, Your Choice" grant program hit a $275,000 total donation to local nonprofits over five years, supporting varied causes important to hotel owners.