Innovation

A new connection to respond to growing demand from European hoteliers for AI-powered, easy-to-use RMS with local connectivity and channel distribution. Sunnyvale, CA, 25 September 2025 – LodgIQ, the AI-powered…

📈 SAS company IDeaS partners with Brown Hotels to implement the G3 Revenue Management System (RMS) across properties in Israel, Greece, Cyprus, and Croatia. Since deployment, Brown Hotels reports improved forecast accuracy and room optimization, with a significant revenue uplift. The implementation process included online training and live virtual sessions, aiding in a smooth transition. The system allows Brown Hotels to base rates on demand forecasts, enhancing operational efficiency and strategic decision-making.

📱 Apaleo launches the Model Context Protocol (MCP) Server in 2025, transforming AI agent deployment in hospitality. The MCP Server standardizes AI interactions across hotel systems, reducing custom coding and enabling faster automation. Apaleo collaborates with hoteliers like citizenM, which has 37 hotels globally, to co-create AI solutions. The initiative promises improved scalability and operational efficiency. The MCP Server follows Apaleo's earlier launch of the Agent Hub, marking a significant innovation in hospitality tech.

📖 Dina Belon, President of Staypineapple, discusses the role of technology in guest experiences with Danica Smith. Dina argues against using kiosks in her hotels, emphasizing the importance of personal interaction. The conversation explores how independent hoteliers can compete with large brands by selecting appropriate tech partners.

📅 In 2025, seamless integration of Global Distribution System (GDS) with Property Management System (PMS), Central Reservation System (CRS), channel managers, and booking engines enhances hotel efficiency. STAAH's solution provides real-time updates, ensuring rate parity and preventing booking errors. Integration eliminates manual work, supports global reach, and offers analytics for better performance tracking. This technological harmony transforms GDS from complex to essential, enabling hotels to secure high-value corporate and government bookings while reducing OTA dependency.

Advanced RMS capabilities to support group’s international growth with data-driven revenue strategies ATHENS — 23 September 2025 — IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software…

Author: Linda Girrbach, Co-Founder & Head of Hospitality Consulting at RobosizeME Introduction What’s the biggest challenge you face running a hotel today? Rising guest expectations, fewer staff, or the constant…

Built on the Model Context Protocol (MCP), Apaleo’s new MCP server makes agentic AI more practical in hospitality by giving AI agents a standardised way to interact with hospitality systems.…

🚢 A-ROSA River Cruises, in partnership with German tech company Alyza, implemented AI in customer service. By mid-September 2025, AI analyzed 22,000 calls, reducing avoidable service calls by 45% and boosting booking completions by 89%. Calls averaged five minutes each. AI offers real-time metrics, improves booking efficiency, and enhances conversion rates. A-ROSA aims to reduce unnecessary customer contacts, allowing staff more time for personalized consultations, improving customer relations with practical coaching and tailored call center training.

🏨 K Avenue by Pinstay in Malaysia achieved a 10–15% boost in Average Daily Rate (ADR) within one month by using STAAH’s dynamic pricing tools. The platform streamlined operations with real-time syncing and a central dashboard, eliminating manual errors and overbooking risks. This integration improved online visibility and efficiency, enabling the team to focus more on enhancing guest experiences rather than administrative tasks. This has positioned them to confidently lead their market segment.