Why AI will force change in travel marketing
🚀 On July 11, 2024, the article discusses the evolving search marketing landscape, particularly affecting the travel industry. Search engines are shifting from simple keyword-based queries to handling complex, conversational searches due to AI integration. Travelers are expected to use detailed queries like "best boutique hotels in London with a spa and pet-friendly" instead of "hotels in London." Travel companies must adapt by organizing data to be searchable and matched by AI, such as Google's Search Generative Erperience (SGE).
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