How to address the challenge of delayed hotel property improvement plans
🏨 Hotels are deferring Property Improvement Plans (PIPs) due to financial constraints and market uncertainty, with the COVID-19 pandemic exacerbating the issue. PIPs are essential for maintaining standards and guest satisfaction, ranging from cosmetic to infrastructure improvements, with leisure hotels focusing on guest experience and business hotels on functionality. The industry sees an average of 7% annual revenue spent on CapEx, exceeding the typical 4%-5% FF&E reserve. The U.S. has seen a 20% increase in hotel brands since 2015, now totaling over 600. The delay of PIPs risks brand reputation and competitive edge, with an estimated $12-$15 billion in CapEx/PIPs needed in the next few years. Strategies include prioritizing essential upgrades and using phased renovation approaches to mitigate costs and disruptions.
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