Market Trends

🏖️ On July 4, 2024, a New York Times report highlighted the economic disparity in the U.S. through summer travel trends. Wealthier Americans, buoyed by a strong stock market and rising home values, maintain travel spending despite inflation. In contrast, lower-income families face economic strain, even with a strong job market and increased wages for low-income workers. This divide is apparent as luxury hotels thrive, while budget chains anticipate declines. Summer travel showcases the widening income gap, with affluent households more likely to travel.

🛫 The International Air Transport Association (IATA) reported a 10.7% rise in global air traffic in May 2024 compared to May 2023. Capacity increased by 8.5%, with a record May load factor of 83.4%. International travel surged 14.6%, with capacity up 14.1% and load factor at 82.8%. Domestic demand grew by 4.7%, while capacity slightly rose by 0.1%, resulting in an 84.5% load factor.

Hotels are shifting to a relationship-focused model, utilizing data and mobile technology to provide personalised guest experiences. By integrating systems like PMS, CRM, and POS, and creating Single Guest Profiles, hotels can meet the evolving expectations of various demographics, ensuring tailored services and enhancing guest satisfaction and loyalty.

📈 On Jul 3, 2024, BCD Travel survey shows 60% of travel buyers report reduced corporate travel budgets, with 96% implementing cost controls. Despite cutbacks and a non-materializing recovery in 2023 due to tech layoffs and travel freezes, business travel is up. The US sees financial improvements, while Nordic markets thrive and Central Europe lags, affecting regional travel. Hotel rate hikes push companies towards economical lodging.

🏖️ TUI Group has become the preferred Tours & Activities partner for lastminute.com, including its brands Bravofly, Rumbo, Volagratis, and Weg.de, offering a platform with experiences in over 100 countries. The partnership aims to enhance holiday packages with an array of activities and ensure seamless integration with lastminute.com's existing channels like website, CRM, and SMS. The platform is already live for lastminute.com and will launch for the affiliated brands during the summer. Additional sales initiatives are being explored to boost customer experience.

La gestion de contenu visuel a été cruciale dans la transformation digitale de Radisson, augmentant l'engagement des clients et les réservations directes. Cette stratégie, mise en œuvre le 2 juillet 2024, a utilisé des images, vidéos et visuels interactifs pour mettre en avant les points forts des hôtels et répondre aux besoins variés de chaque segment de clientèle.

Près d'un tiers des Américains ont travaillé à distance pendant leurs vacances sans en informer leur patron, selon une étude réalisée par Mews et OnePoll. L'étude, menée entre le 30 janvier et le 8 février 2024 auprès de 2000 personnes,, révèle que les employés américains planifient de plus en plus de voyages où ils allient travail et loisirs, avec un intérêt croissant pour les hôtels proposant des technologies comme l'entrée sans clé et des dispositifs intelligents en chambre.