Market Trends

🍱 In 2026, dietary trends will shift with fibre becoming the new protein, propelled by awareness of digestive health and the disadvantages of ultra-processed foods. Restaurants in London and Beijing innovate by offering fibre-rich and plant-based dishes. The rise of low-ABV drinks, such as those at FURA bar in Singapore, caters to moderation. Environmental efforts see a decline in single-use plastics, with places like Desa Potato Head in Bali leading by example. Collaboration in the global hospitality sector is increasing.

🗺 Global long-haul travel plans for 2026 soften due to financial and time constraints, with 59% planning trips, down 5%. Interest in Europe remains solid at 42%, despite a 3% drop. Safety ranks highest in Europe, cited by 51%. High costs deter 52%, especially among 18-34 age group. Leisure travel motivations dominate at 75%, with business travel up 3%. Demand for partial packages rises, especially in China. Slow travel interest grows from 22% to 26%.

🗺 November 2025, at EHL Hospitality Business School, international researchers and industry leaders gathered for "Imagining the Future in Dark Times" workshop to address tourism's evolving challenges. They identified six key areas: Climate & Mobility, Food & Circularity, Social & Work, Governance & Policy, Measurement & Assessment, and Business Models & Management. Industry leaders, including those from Nespresso and MSC Cruises, stressed sustainability's strategic importance. The collaborative white paper serves as a research agenda and strategic scorecard for tourism's future.

✈ Sonesta Los Angeles International Airport (LAX) underwent a $42 million renovation, enhancing its appeal as a weekend leisure destination. Average length of stay increased by 42%, from 1.1 to 1.7 days, matching downtown hotels. Features include a 14,000 sq. ft. meeting space, a restaurant, sushi bar, and a grab-and-go outlet. Enhanced soundproofing and local attractions contribute to its success. Airport hotels are evolving beyond mere stopovers, adopting strategies to boost occupancy and revenue.

🛠 In London, 1909, Harry Gordon Selfridge opened his innovative department store, introducing the "customer is always right" philosophy. This reshaped retail and hospitality, but caused employee burnout and financial abuse. By the 1980s, Ritz-Carlton adopted a similar model, risking operational collapse. Today, 42% of hotel managers comp stays to avoid bad reviews, costing up to $500,000 annually. Progressive hotels are now balancing guest experience with staff dignity, using tech to prevent manipulation.

💬 Heather Dunwoody, founder of Hospitality in Bloom, discusses how participatory experiences and community-centric approaches enhance guest experiences in hospitality. Drawing from extensive experience with agencies and large brands, she emphasizes that people crave connection, and hospitality is key in fulfilling this need. Tune into her insights on how fostering connections can build stronger brands and resilient hospitality businesses.

📈 JLL's 2025 U.S. Hotel Investment Report shows a 17.5% increase in transaction volume, reaching $24 billion. New York led with $3.7 billion, followed by Phoenix and Washington, D.C. Interest rates fell by nearly 300 basis points since September 2024, boosting borrowing and investments. Luxury hotels saw a 3% RevPAR rise, while midscale/economy segments declined. World Cup host cities in 2026 could see significant RevPAR growth. Limited new hotel supply further supports investment optimism.

🍱 Saladplate, part of Informa Markets, serves as the content hub for the Hospitality, Food, and Beverage industries. It offers weekly news, a monthly newsletter, and a bi-monthly e-magazine. The platform provides access to over 10,000 brands and products, along with updates from more than 35 international trade events.

💸 Summer 2025 observed a shift in spending: domestic middle classes focus on entry-level/alternative options, while international and affluent visitors invest in luxury experiences. Maud Bailly repositioned Sofitel for its 60th anniversary, enhancing its French excellence narrative. The luxury hospitality sector is urged to prioritize exclusivity and value over volume to maintain brand allure. Affluent clients post-COVID value brand premiums only if perceived as fair and substantiated, emphasizing a disciplined approach to experiential hospitality.

🛠 A weekend getaway leads to unexpected intimacy due to a hotel's design choices. The toilet space, located close to the bed, features a thin glass panel with frosting that does not cover the entire surface. This design allows the user’s form to be visible, especially their feet, due to the panel's lack of frosted coverage at the bottom, creating potential audio and visual privacy concerns.