Marketing

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📝 Booking faces legal challenges due to perceived negative relationships with supply partners. LVMH garners attention as possibly the new "winner's brand," overshadowing Nike's traditional dominance, evidenced by their presence at the Olympics. IHG reimagines its core technology with Amadeus, focusing on attribute-based selling, which could revolutionize hotel pricing. The article also discusses the nuanced role of influencers in hospitality and the importance of employee satisfaction in hotels. Hyper-personalization in the hotel industry, powered by AI and technology, promises enhanced customer experiences but is hindered by legacy systems and the complexity of integrating various data sources.

🏦 Sayaji Group of Hotels, an Indian luxury hospitality brand with 15 hotels and 1400+ keys across 11 cities, has experienced significant growth. By partnering with STAAH and integrating its channel manager and booking engine, Sayaji has seen a 70-85% increase in occupancy rates, a 30% rise in revenue, and a 40-60% surge in direct bookings. The adoption of STAAH's platform, featuring dynamic pricing and analytics, has enhanced operational efficiency and guest experiences, leading to more profitable revenue growth.

💰 Deliveroo reports first-ever half-year profit with £62m adjusted EBITDA, a 57% increase from H1 2023's £39m. In the six months to June 30, 2024, they turned a £1m profit, recovering from a £83m loss the previous year. With initiatives like the Plus Diamond loyalty tier, grocery growth, and new retail partnerships, orders grew 2%, revenue rose 2%, and Gross Transaction Value (GTV) increased 6%. UK & Ireland GTV grew by 7%, international by 5%, with positive trends in France, UAE, and Italy. A £150m share buyback reflects confidence after these results, expecting GTV growth of 5-9% and EBITDA in the upper half of £110-130m for the year.

🏖 Global anti-tourism protests are highlighting the unsustainable pressure tourism puts on local services and housing in places like Barcelona and Dubrovnik. Solutions include promoting off-peak travel, with 62% of adults planning to holiday outside peak seasons in 2024, up from 2023. Visit Idaho's '18 Summers' campaign has seen double-digit annual tax collection increases and a 38.6% rise in overnight arrivals. Effective tourism marketing necessitates culturally relevant, precisely executed global brand platforms and agile digital and social media strategies, as 58% of travelers use social media for travel research.

☠️ TikTok introduces GMV Max Ads to automate ad campaigns on TikTok Shop, potentially leaving media buyers unemployed. Rankster Team reports on August 01, 2024, about the AI-driven campaigns that use existing content to achieve set ROI goals. While effective, high ad spend is required, and it leaves users in the dark about which content performs best. The system also prohibits running manual ads alongside GMV Max ads. Despite the downsides, the strategy indicates a shift in focus from ads to content creation.