Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
🏨 Located in Midtown Manhattan, Refinery Hotel, a luxury lifestyle boutique hotel with 197 keys, implemented LodgIQ's revenue management system, enabling Commercial Director Michelle Sharma to transition to a strategic role. The tech-forward hotel is a member of Small Luxury Hotels of the World, known for spacious rooms and a mix of corporate and leisure guests. LodgIQ's automated rate decisions and smart pricing recommendations have led to double-digit growth in RevPAR, $500 premium room deltas, over 40% direct booking contribution, high Net ADR from OTAs with minimal discounting, and approximately 90% annual occupancy. Michelle's role now encompasses marketing, distribution, product & branding, and technology leadership, influencing revenue streams and setting market trends.
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