TOP NEWS

📰 Amadeus forecasts travel trends for 2026, emphasizing AI-mediated discovery, attribute-level choices, and configurable stays. Many hotels lag with generic room types and non-machine-readable content. The focus should be on structured, trusted data over brand strength. By 2026, success will hinge on data organization rather than brand noise. Embrace AI-first strategies to stay relevant in the evolving travel landscape. #TravelTrends #AIinTravel

🏨 Who? Hotels and their guests. When? Ongoing. Where? Applicable to all hotels, especially boutique ones. What? Emphasizing guest relationships over transactions. How? By fostering return intent through genuine connection and trust. Key facts: A single guest shouldn’t just experience satisfaction but develop a bond leading to return visits. Numbers: 40 keys, £200 ADR, 65% occupancy, 2-night stays yield 4,745 stays/year. Enhancing return intent, even slightly, significantly impacts lifetime value and room economics.

💼 PMS transitions in hotels are challenging due to poor change management, not software issues. Ryan King, SVP Americas at Shiji, emphasizes that clarity and communication can ease transitions, not speed. A hotel group successfully implemented PMS across 74 hotels in a year by focusing on leadership alignment and preparation. Effective transitions require defining the purpose, assigning decision ownership, standardizing early, and clear communication to minimize guest impact and staff resistance.

📈 Dallas, Texas—In 2026, 95% of investors plan to maintain or increase their commercial real estate investments, with 55% boosting capital allocations, up from 48% in 2025. Key markets include Dallas, Atlanta, and San Francisco, with new entries like Charlotte and Nashville. Multifamily remains top property choice at 74% interest. Value-add and core-plus strategies are favored by two-thirds of investors. Over 70% will maintain current debt-to-equity ratios, despite interest rate uncertainties.

🏨 Auberge de Cassagne & Spa partnered with D-EDGE’s Premium Website, SEO, and SEA services to boost its online presence. The solutions include a high-end, customized website reflecting the hotel's five-star Provençal elegance, continuous SEO optimization with monthly articles, and targeted SEA campaigns to attract premium guests. This approach simplifies digital management for the hotel’s small team, ensuring consistent performance and reduced operational workload.

💻 McKinsey reports the hospitality industry's shift towards agentic AI by 2026, emphasizing organizational and operational change over tool utility. In 6-12 months, AI will separate industry leaders from laggards by enhancing productivity instead of reducing labor. Frontline roles remain vital while middle management changes rapidly. AI governance becomes crucial in boardrooms. Hotels must own the AI concierge layer to avoid platform dominance. Pertlink Limited, established in 2000, aids hospitality in navigating tech advancements from Hong Kong.

🤖 Prague, 2 February 2026: RobosizeME announces a no-sales-pitch webinar for hotel executives on 23 February 2026 at 1:00 PM GMT. The session targets operational inefficiencies in multi-property hotel groups, which can lead to up to 576 working hours lost monthly. RobosizeME's automation has saved over 200,000 hours annually for 5,000 clients. The webinar will offer practical solutions, expert insights, and a live Q&A to improve workflow consistency and efficiency.

📍 Demand for hotels near Wembley spiked 1,874% following Harry Styles' tour announcement, highlighting the vital role of live music in boosting the hospitality sector. Fans are rushing to book, with some securing accommodation even before dates were released. Nicola Longfield from Access Hospitality advises early planning for fans and hotels, including booking directly and considering locations outside Wembley. The Access Group is a major business software provider, supporting over 100,000 organizations worldwide.

🏨 HOTCO 2026 Vienna showcased the future of hospitality. Martin Stolfa highlighted the Agentic Channel for improved product descriptions, while Jan Popovic discussed new revenue streams. Oliver Csendes presented a case study achieving 97% forecast accuracy in Hungarian tourism via real-time data. Shmulik Yehezkel addressed security solutions, and sports-hotel collaborations emerged as a trend. The event, organized by Horwath HTL and others, featured panels like ‘Meet the Next GEN’, inspiring young talent and promoting dynamic brand discussions.