Turning demand into delight: Hospitality’s big shifts in 2026
📈 In 2026, the hospitality sector will transform through smarter technology, personalization, and wellness emphasis. 🌍 Asia Pacific's hotels are leveraging demand generation, integrating marketing, sales, and revenue strategies to boost visibility and revenue. 📈 Amadeus highlights a five-stage demand generation strategy, emphasizing market understanding and targeted media strategies. 📱 Mobile could account for 50% of booking engine sales soon. 🏨 A third of Chinese travelers are influenced by travel celebrities, according to Amadeus's Travel Dreams research.
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