TikTok Tests Hotel Metasearch Feature Integrating OTA Booking Cards Directly in User Feeds for Seamless Travel Planning.
💻 TikTok is testing a hotel metasearch feature in its For You Page, integrating Expedia, Booking.com, and Trip.com for U.S. users. Ascott partners with Accenture, Amadeus, and EHL to enhance AI-based booking assistance. Cloudbeds reports OTA bookings cancel at 21.8% versus 10.6% for direct bookings, impacting hotel revenues. TikTok's 66% user base cites it as a top travel inspiration source, and users are 2.6 times likelier to book post-search.
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