The Future of Attribute-Based Selling(ABS) in Hospitality: Stayntouch Invites Experts to Weigh In
🔔 Stayntouch, a leader in cloud hotel PMS and guest-centric technology, introduced UpsellPRO, enabling hotels to market room features individually during booking. Partnering with NYU SPS Jonathan M. Tisch Center of Hospitality, they found that roughly 50% of respondents with over a month booking window would pay more for ABS. The panel, including experts Flo Lugli, George Roukas, John Burns, Klaus Kohlmayr, and Nichole Dehler, discussed ABS benefits like expanded booking control, increased visibility for upselling, and enhanced personalization. ABS offers insights into guest preferences, creating opportunities for higher satisfaction and revenue. The industry, influenced by the airline's unbundling approach, seeks a unified definition of ABS to avoid consumer dissatisfaction and an overload of choices.
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