Hospitalitynet

Rosewood, the ever-evolving collection of remarkable hotels, resorts, and residences, today enters a new era of luxury, defined by personalized and immersive guest experiences, a digital transformation, and a reenergized brand identity. Long guided by its sense of place philosophy, Rosewood has evolved from a luxury hospitality brand to a broader lifestyle forum - offering guests a deeper connection to people, place, and culture through discovery. As Rosewood enters its next chapter, every facet of the brand joins together on a journey to become driven by purpose.

Hospitality has always been about people, about care, connection, and creating meaningful experiences. Yet as our industry evolves at high speed, we’re confronted with challenges that demand not just resilience, but reimagination.

Valk Exclusief, the Netherlands’ largest independent full-service hotel group, has entered the final stage of its digital transformation, powered by Apaleo, the open, API-first hospitality platform.

To propel its next phase of growth, Outbound Hotels has named CoralTree Hospitality as its exclusive operating partner, reinforcing the brand’s commitment to intentional expansion through expert collaboration.

Outbound Hotels announces the upcoming opening of Outbound Yosemite, a landmark addition in the brand’s portfolio of outdoor-inspired destinations. The news comes alongside an expanded strategic partnership with CoralTree Hospitality, which now manages Outbound’s existing properties, including The Virginian Lodge in Jackson Hole, WY, underscoring the brand’s rapid national growth and position as a leader in nature-first hospitality. These milestones mark a new era for the brand, reinforcing its commitment to delivering thoughtfully designed, accessibly priced stays in locations where outdoor adventure, design, and culture intersect.

Outbound Hotels announces the upcoming opening of Outbound Sedona, a landmark addition in the brand’s portfolio of outdoor-inspired destinations. The news comes alongside an expanded strategic partnership with CoralTree Hospitality, which now manages Outbound’s existing properties, including The Virginian Lodge in Jackson Hole, WY, underscoring the brand’s rapid national growth and position as a leader in nature-first hospitality. These milestones mark a new era for the brand, reinforcing its commitment to delivering thoughtfully designed, accessibly priced stays in locations where outdoor adventure, design, and culture intersect.

This interview features Niko Karstikko, the Co-Founder & Group CEO of Bob W, an innovative hospitality company blending the comfort and consistency of hotels with the authentic local experience and affordability of short-stay rentals, designed for modern, tech-savvy travelers who mix business and leisure stays. Founded in 2017-2018, Bob W operates in commercial properties under appropriate legal frameworks and emphasizes scalability, flexibility, and sustainability through technology - such as app-enabled self-service amenities, partnerships with local gyms and restaurants, and a tech stack for guest and operational services. Their average stay length is about 4 nights and they have expanded across 19 cities in 11 European countries

In hospitality, every detail matters. Guests may not consciously reflect on the crispness of their sheets or the freshness of their towels, but these details shape their overall experience. For hotels and resorts, ensuring that linens and uniforms are consistently clean, available, and accounted for is not just operational, it’s central to brand reputation.

Ori Kafri introduces J.K. Place as a family-founded boutique hotel brand that defines "boutique" not by design trends, but by personal, tailor-made hospitality. With three intimate properties in Capri, Rome, Paris, and soon Milan, each averaging around 30 rooms, Kafri describes the brand"s essence as creating "homes" rather than hotels - spaces where guests feel personally known and individually cared for. He contrasts J.K."s approach to larger hotel chains, which he likens to luxury fashion houses, while J.K. Place aspires to be the "tailor-made suit" - a bespoke experience built through genuine human connection.

Wyndham Hotels & Resorts, the world’s largest hotel franchising company, today launched Dazzler Select by Wyndham, a new franchise offering designed for independent hoteliers in the economy lifestyle space.