Track Centara Hotels & Resorts (parent CENTEL, BKK: CENTEL) in one place. This hub aggregates the latest news and openings across the Thai hotel group, as covered by trusted sources. Follow a major Thai hospitality brand.
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AI-Driven Interfaces Replace Traditional Search as Hotels Aim for Recommendability Over SEO Rankings by 2026
22 July 2026🏨 AI is essential in hotels by 2026, shifting focus from SEO to data consistency for recommendation. The 2026 World Cup analysis shows cities with limited hotel supply saw high ADR gains, while dynamic pricing outperformed static rates. The Gallivant, East Sussex, highlights small hotels’ tech advantages due to agility. Amsterdam’s city tax may hit 20% by 2031. Sunborn London cut check-in time from 8 to 1 minute. Winnow aims to prevent over $1 billion in food waste globally.
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Centara Partners with PTT OR to Launch Budget Hotel Brand in Thailand, Targeting Domestic Travellers and Road Trippers
3 April 2026🏨 Centara Hotels & Resorts partners with PTT Oil and Retail Business to launch a budget hotel brand in Thailand, targeting domestic travelers. Starting in 2027, six hotels will open in key locations like Bangkok and Phuket. Centara, managing 51 hotels, plans to add nine more this year. Rooms will be priced from THB 800–1,300 (€20–33). The initiative taps into a 40 million-member loyalty network, aiming for affordable, convenient lodging for road trippers.
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Himalayan Hideaway Resort Pokhara, The Centara Collection, Celebrates Grand Opening with Distinguished Tourism Leaders
18 February 2026Himalayan Hideaway Resort Pokhara, The Centara Collection, celebrated its grand opening on 6th February 2026 with a ceremony attended by senior leaders from the tourism and hospitality sector, industry partners, and media. Located just 35 minutes from Pokhara, Centara’s debut property in Nepal seamlessly blends the beauty of the surrounding mountains with authentic local heritage and Thai-inspired hospitality, revealing a side of the destination beyond its iconic Lakeside.
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Centara Leads the Fight Against Climate Change in the Maldives
29 January 2026🌊 Centara Hotels & Resorts, a leading hotel operator in Thailand, is combating climate change in the Maldives through sustainable initiatives at The Atollia. Since opening in November 2024 and April 2025, solar panels have generated 2,323,125 kWh, saving 645,318 liters of diesel and reducing CO2 emissions by 1.96 kilotons. Recycling efforts prevented 22 tonnes of waste from reaching landfills, while 15,933m³ of wastewater was recycled. These efforts align with their goal for net-zero emissions by 2050.
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Centara Life Namba Hotel Osaka to Open in Vibrant Namba District
26 January 2026🏨 Centara Hotels & Resorts, Thailand’s leading hotel operator, will open its second hotel in Japan, Centara Life Namba Hotel Osaka, in Q2 2026. It follows the success of Centara Grand Hotel Osaka, opened in 2023. Located at 3-chōme-4-21 Shikitsuhigashi, Naniwa Ward, Osaka, 556-0012, the hotel provides easy access to attractions like Dotonbori and Shinsaibashi. More details and offers can be found at their website.
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Nearly 70% of Hospitality Sector Now Committed to Use Only Cage-Free Eggs, New Industry Report Finds
26 January 2026🍳 Bangkok, 2025: Lever Foundation reports 69% of Thailand’s hotel industry, over 115,000 rooms, pledge for cage-free eggs. Six hotel groups, including COMO and Capella, complete transitions early. Another 28 groups, like Marriott and Hilton, plan global cage-free policies. 31% remain without commitments, including Dusit International. Cage-free eggs are safer and more humane. Lever Foundation aids hotels in adopting sustainable practices, emphasizing food safety and animal welfare.
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Centara Hotels Uses Growth Hacking to Enhance Guest Experience
8 April 2025Gille Bonaventure applies a ‘growth hacker’ mindset to guest experience: test ideas, measure success using the ReviewPro tools, repeat what works and rectify what does not. This requires that first he and his staff put themselves ‘in the guests’ shoes,’ to empathize with the experience they are having and really think about what would make the stay better. In short, identify what has most positive or negative impact on guest satisfaction. “In my early career I visited over 1,500 hotels…
