Stay close to D-EDGE, the Accor-born hospitality tech company. This hub pulls together the latest news and product updates around D-EDGE’s distribution, CRS, connectivity and digital media solutions for hotels, curated from trusted sources worldwide. Your window on a European leader in hotel distribution technology.
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Ocean Edge Resort & Golf Club Appoints Noah Gumustekin as Executive Chef
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30 October 2026👨🍳 Ocean Edge Resort & Golf Club in Brewster, Massachusetts, announced Noah Gumustekin as executive chef on October 30, 2026. The Tokyo Sushi Academy graduate specializes in Turkish, Italian and Japanese cuisine and will oversee restaurants, weddings, meetings and seasonal dining. Previously executive chef at Wisconsin’s The Abbey Resort & Avani Spa, he joins as Ocean Edge expands programming with wellness activities, mansion tours and events marking America’s 250th anniversary.
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Tapestry Collection by Hilton Debuts in Vietnam With Opening of 174-Room NHAAN Resort & Spa Hoi An
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30 October 2026🏨 Hilton announced the opening of NHAAN Resort & Spa Hoi An on October 30, 2026, marking Tapestry Collection’s Vietnam debut. Located along the Co Co River in Cam Thanh village, the 174-room resort was developed by Dat Phuong Group and designed by architect Vo Trong Nghia. Amenities include four restaurants and bars, 19 connecting-room pairs, a spa, infinity pool and cultural workshops. Its 200-square-metre ballroom accommodates up to 148 guests.
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Nobu Plans 100-Room Hotel, Restaurant, Villas and Residences at Monte Rei in Portugal’s Eastern Algarve
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30 October 2026🏨 Nobu announced plans on October 30, 2026, for a luxury development at Monte Rei in Portugal’s Eastern Algarve. Construction is expected to begin in 2027, with the hotel opening anticipated in 2029. Plans include 100 rooms and suites, a Nobu restaurant, and 21,000 square meters of villas and branded residences. Set within more than 1,000 acres, the project anchors Norfin’s broader investment programme to strengthen Monte Rei as a year-round destination.
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Brian Johnson Named Area Managing Director for Loews Hotels in Arlington After More Than 24 Years With Company
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28 October 2026🏨 Loews Hotels & Co named Brian Johnson Area Managing Director in Arlington, Texas, on October 28, 2026. A 24-plus-year company veteran, he will oversee two operating Arlington hotels, Americana’s pre-opening and continued Kansas City operations. Americana will add 507 rooms, bringing Arlington’s collection to 1,695 rooms and nearly 385,000 square feet of meeting space. The appointment supports Arlington’s growth as a sports, entertainment and convention destination.
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Kona Kai San Diego Appoints Adam Ponce as General Manager, Bringing Nearly 20 Years of Experience
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27 October 2026🏨 Kona Kai San Diego announced Adam Ponce as general manager on October 27, 2026. Located on Shelter Island, the waterfront resort appointed Ponce to oversee operations, guest experiences and strategic initiatives. His hospitality career began in 2009, with previous leadership roles at Estancia La Jolla and L’Auberge Del Mar. He helped stabilize and reopen three luxury hotels during the pandemic and earned Noble House Hotels & Resorts’ 2023 Hotel Director of Operations of the Year award.
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Shangri-La Group Opens Its First JEN by Shangri-La Hotel in Hangzhou With 176 Rooms and Suites
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26 October 2026🏨 Shangri-La Group announced the soft opening of JEN Hangzhou on October 26, 2026—its first JEN hotel in Hangzhou and 10th globally. Located in Gongshu District’s Hangzhou Kerry Plaza, on the former Hangzhou Oxygen Plant site, the hotel offers 176 rooms and suites. Facilities include a 24-hour gym, heated indoor pool, spa and over 330 square metres of event space, including a 240-square-metre ballroom and 90-square-metre flexible venue.
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Sergio Howland Named Executive Chef at Montage Healdsburg, a 258-Acre Resort in Sonoma Wine Country
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26 October 2026👨🍳 Montage Healdsburg announced Sergio Howland as executive chef on October 26, 2026, overseeing culinary operations at the 258-acre resort in Sonoma wine country, California. With more than 20 years of experience, the Mexico City native previously led the kitchen at Sonoma County’s Vintners Resort. A Culinary Institute of America graduate and former “Top Chef México” contestant, Howland brings a seasonal, regionally inspired approach and is pursuing WSET Level 3 wine certification.
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World Amenities Appoints Goode Regional Sales Manager for the Southeast U.S. and the Caribbean
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26 October 2026🏨 World Amenities has appointed Goode regional sales manager for the Southeast U.S. and the Caribbean. She will provide high-priority, in-person support as the company expands in these markets. The announcement does not specify an appointment date or provide sales figures.
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Rosewood Calistoga Appoints Daniel Simon as Managing Director Ahead of Early 2027 Opening
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23 October 2026🏨 Rosewood Calistoga named Daniel Simon managing director on October 23, 2026, to lead its Napa Valley estate’s opening in early 2027. The Swedish-born executive brings over 30 years of international hospitality experience and joined Rosewood in 2021. He previously led Rosewood Phnom Penh, ranked No. 30 on Travel + Leisure’s 2024 world’s best hotels list. In Calistoga, California, Simon will oversee operations, build the founding team and develop locally rooted guest experiences.
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The Langham, Custom House, Bangkok Set to Open December 20 With 75 Rooms and Suites
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22 October 2026🏨 The Langham, Custom House, Bangkok is accepting bookings for stays from December 20, 2026, beside the Chao Phraya River in Bang Rak. Managed by Langham Hospitality Group, the 75-key hotel features 60 guestrooms and 15 suites in a new building designed by Thai architect Smith Obayawat. The restored 1888 Custom House will house public spaces. Amenities include Chuan Spa and Asia’s first installation of Technogym’s luxury Sandstone fitness collection.
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TradeWinds Resort Appoints Jennifer Boisclair as Director of Spa and Retail in St. Pete Beach
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21 October 2026💆 TradeWinds Resort in St. Pete Beach, Florida, announced Jennifer Boisclair as Director of Spa & Retail on October 21, 2026. She oversees spa and retail operations, including development and opening of Serenity Sands Spa. Boisclair previously supported two luxury spa and salon locations at Grettacole and led teams at The Norwich Spa at Foxwoods. A Danielle Knerr Leadership Award recipient, she brings expertise in team development, spa openings, partnerships, and revenue growth.
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Gottardo Hotels & Resorts Opens 125-Suite Staybridge Suites Aurora East by IHG in Ontario
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21 October 2026🏨 Gottardo Hotels & Resorts announced the opening of Staybridge Suites Aurora East by IHG on October 21, 2026, at 175 Eric T. Smith Way in Aurora, Ontario. The extended-stay hotel offers 125 suites with full kitchens, complimentary breakfast, an indoor pool and a 24-hour fitness centre. Its 3,190-square-foot Valentino Event Centre accommodates meetings, weddings and celebrations. Located beside Holiday Inn Express & Suites Aurora, the property serves business travelers, relocating families and leisure guests.
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Altitude Résidences Achieves 33% Revenue Increase in 2025 Through Enhanced Direct Booking and Loyalty Strategy
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5 October 2026💸 In 2025, Altitude Résidences in the French Alps saw a 33% revenue increase over 2024, with direct bookings becoming the top reservation source at 56% of total distribution. D-EDGE technology, combining a high-performing Booking Engine and integrated Loyalty Programme, was pivotal. CRM campaigns contributed 17% of total revenue and 13% of bookings, fostering guest loyalty and engagement through targeted emails. This strategy enhanced the direct guest relationship and revenue performance.
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Soul Community Planet Launches Regulation CF Investment Offering, Opening Investment to Public Alongside Institutional Backers
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5 October 2026🏨 SCP launches a Regulation CF investment offering, inviting public investments. Founded by Ken and Pam Cruse, SCP operates 10 hotels in locations like California, Oregon, Hawaii, and Costa Rica. By Q2 2026, SCP achieved 13.5% revenue growth and a Net Promoter Score of 61.4, surpassing industry averages. The Every Stay Does Good™ program has planted over 333,800 trees and recovered over 145,000 pounds of waste. SCP’s Net Zero Waste Program delivered notable environmental outcomes in 2025.
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91% of Hotel Chains Use AI, Yet Only 28% Have Enterprise-Wide Strategies, Reports h2c Study
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1 October 2026💻 October 1, 2026, Berlin—91% of 113 hotel chains globally use AI, with 8% planning adoption soon, as per h2c’s AI Opportunity Study 2026. Despite widespread use, only 28% have a company-wide strategy. Predominantly, AI is used in pilots or departmental initiatives. Operational efficiency improved for 70% of respondents, while only 13% reported measurable ROI. Key adoption barriers include lack of AI expertise (56%) and integration issues (38%). AI tools from external vendors account for 60% of usage.
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91% of Global Hotel Chains Use AI, But Only 28% Have Enterprise-Wide Strategy, h2c Study Reveals.
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1 October 2026📊 Ratingen, Germany – October 1, 2026, h2c’s AI Opportunity Study 2026 reveals that 91% of hotel chains use AI, with 8% planning adoption within 24 months. Only 28% have enterprise-wide strategies. The study, covering 8,200 properties, finds predominant AI benefits in productivity; however, only 13% see measurable ROI. Major barriers include AI expertise (56%) and integration challenges (38%). Meanwhile, 70% expect AI to boost direct bookings within two years, yet only 22% systematically monitor AI visibility.
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Wafaifo Resort Hoi An Boosts Direct Bookings by 237% and Revenue by 203% with D-EDGE Partnership
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22 September 2026🏨 For Wafaifo Resort Hoi An in Vietnam, partnering with D-EDGE from July 2025 to July 2026 led to a 237% increase in direct bookings, a 203% total revenue growth, and a 34.5% rise in average booking value. By integrating operations, the resort improved visibility, reduced complexity, and enhanced focus on value-driven tasks. This strategic move allowed the lifestyle and wellness resort in the UNESCO World Heritage town of Hoi An to streamline and solidify its growth.
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D-EDGE’s Jean-Dominique Brivet Emphasizes AI’s Role in Enhancing Hotel Distribution and Strategic Decision-Making
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16 September 2026📈 Jean-Dominique Brivet, Chief Product Officer at D-EDGE, emphasizes AI’s transformative role in hotel distribution akin to the Internet’s impact. AI should enhance, not complicate, commercial decisions. D-EDGE already integrates market data, pricing, and booking systems. They offer AI-driven price recommendations based on competitor pricing and historical data. A three-step AI evolution: highlight information, suggest actions, and eventually automate. Trust is crucial; changes should be incremental, balancing human oversight with AI’s capabilities.
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Hotel Majestic Saigon Expands Global Reach with D-EDGE, Accessing 50,000 TMCs and Boosting Corporate Demand
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26 August 2026📈 Hotel Majestic Saigon expanded its reach with D-EDGE Hospitality Solutions, connecting to all major Global Distribution Systems. It accessed over 50,000 Travel Management Companies, enhancing visibility among corporate travel buyers. By implementing dynamic corporate rates and participating in consortia programs, the hotel maintained pricing discipline. Flash campaigns during low seasons transformed low-demand periods into revenue opportunities, creating a balanced commercial strategy with wider market reach and year-round resilience.
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Airbnb Reaches 1 Million Active Listings in France, Its Second-Largest Market, Despite Regulatory Challenges
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23 July 2026🏠 Airbnb’s new French campaign highlights the country’s rich social history and rural tourism, leveraging the nostalgia of the 1936 paid vacation days. France, Airbnb’s second-largest market, reached 1 million active listings in May 2026, a 27% increase over three years. The 2025 Tour de France boosted Airbnb bookings by 155% in host cities, drawing 45 million French viewers. Airbnb partners with local mayors and heritage charities, focusing its marketing on rural and small-town rentals.
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Expedia Reveals 80% of Travelers Use OTAs, Yet Direct Bookings Remain 5-8 Times More Cost-Effective
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8 July 2026🏨 2026, Expedia reports that 80% of travelers use an OTA during their booking journey, despite often finalizing elsewhere. Direct booking proves more profitable with acquisition costs 5 to 8 times lower than OTA commissions, typically 15-25%. The critical moment occurs when travelers shift from OTAs to hotel websites, where missing information or technical issues risk losing them back to familiar OTAs. Understanding traveler profiles is crucial for optimizing hotel website conversions.
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Artificial Intelligence Shifts Hotel Search Dynamics, Yet Booking Patterns Remain Unchanged, Report Finds
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1 July 2026📈 AI is transforming hotel search processes but hasn’t changed booking distribution yet. From 2024 to 2025, the average booking window grew, enhancing pricing management. Direct booking remains the most valuable, with high ADR, extended lead times, and low cancellations. Market growth is slowing, with a focus on ADR and profitability. Channels like OTAs, GDSs, and wholesalers now have distinct roles in volume and revenue stability.
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MKG Consulting Discusses Middle East Conflict’s Impact on European RevPAR and Air Traffic at Topliner 2026
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29 June 2026📈 Leslie Vial of MKG Consulting highlighted the impact of Middle East conflicts on European RevPAR and air traffic. In Geneva, a crisis affects international Geneva and Gulf clientele. Speakers included Adrien Lanotte, Jean-Nicolas Trens, Angélique de Courtivron, and Hélène Gauthier. Pricing automation, booking value, and conversational AI were discussed. Laurent Taïeb and Richard Heaselgrave concluded the event, with Heaselgrave addressing the hotel industry for the first time.
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40% of Travelers Use AI for Trip Planning, Driving Hoteliers to Adopt Generative Engine Optimization Strategies
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15 June 2026📈 40% of travelers utilize AI for trip planning, with 60% of the travel industry testing AI strategies. Hoteliers should adopt Generative Engine Optimisation (GEO) akin to SEO for AI-powered searches. Core elements include rich content, conversational keywords, positive reviews, and continuous updates. This strategy enhances bookings, average daily rates, upselling, reputation, and loyalty. GEO is an evolution, not a revolution, benefiting early adopters with AI-driven traffic.
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Kaiserin Elisabeth Hotel in Vienna Seeks Digital Solutions for Enhanced Booking and Distribution Strategy
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10 June 2026🏨 Kaiserin Elisabeth Hotel, situated in Vienna, aimed to blend tradition with modern expectations by adopting digital tools for seamless operations. Key requirements included accuracy across channels, a smooth booking experience, and reliable pricing insights to maintain control of their distribution strategy. Additionally, the hotel sought a technology partner for responsive and knowledgeable local support.
