Hotel CRM and guest data, all in one feed. This hub brings together the latest news and technology around customer relationship management for hotels, curated by 10 Minutes News. Follow how hotels turn guest data into loyalty.
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Prioritization will be the winner in Hotel Marketing vs AI
21 July 2026In a world of endless data, dashboards, and reports, today’s challenge is no longer finding information, it’s knowing what to do with it. As hotels look to strengthen every stage of the Find, Book, and Grow strategy, actionable intelligence will be the key to turning insight into impact. Every day, hotel commercial teams face the same challenge. Revenue managers are reviewing forecasts. Marketers are checking campaign performance. Commercial leaders are tracking market shifts. General managers are looking for opportunities to…
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Motel One and dailypoint™ expand strategic collaboration
21 July 2026The Motel One Group and dailypoint™ have expanded the scope of their existing agreement to additional areas including Customer Relationship Management (CRM) , Customer Data Platform (CDP) and B2B Sales. Additionally, the software company based in Munich has carried out the technical migration of Motel One 110 properties systems to Oracle Opera Cloud, the hotel group Property Management solution, to connect them to dailypoint’s CDP through the Oracle Hospitality Integration Platform (OHIP). The cornerstone of the expanded collaboration is Motel…
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Recognising hospitality vs hotel admin
21 July 2026The front desk at Kenilworth was handling a high volume of guest requests that had nothing to do with hospitality. The cost was not just operational, it was cultural. Staff felt like a switchboard, not a team. Joined by Nick Rubin Chief Strategy Officer at BGAM Hospitality and Daniel Ojeme Co-founder, CEO and CTO of Eccobell Limited, in this episode we look at How to recognise pain points in team morale Identifying hospitality vs administrative tasks Utilising tech to support…
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Cloudbeds Challenges Traditional PMS, Advocates for Unified Data Model and AI Integration in Hospitality Management
20 July 2026💻 Josh Graham, Cloudbeds’ head of market development, argues that traditional Property Management Systems (PMS) are outdated. He suggests that unified data models are essential and highlights Cloudbeds’ integrated platform approach. At HITEC, he proposed staging a funeral for traditional PMS. With over 350 PMS systems globally, many are fragmented due to localization needs. Cloudbeds’ AI, Signals, focuses on revenue intelligence, connecting marketing and revenue systems. Graham believes AI rewards context, making it the perfect time for independent hotels.
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Club Quarters Focuses on Data-Driven Distribution and Direct Bookings for Improved Guest Engagement and Loyalty
20 July 2026📈 In today’s hotel industry, maximizing distribution across OTAs and GDSs isn’t enough. 📉 Club Quarters focuses on strategic data integration across channels like direct web, CRM, and OTAs to optimize marketing spend and enhance guest loyalty. 📊 Direct bookings offer higher margins and loyalty, but they must match OTA convenience. Automation and AI enable better personalization, predicting guest needs and improving efficiency. 🔄 The key is balancing tech with a personal touch to build enduring guest relationships.
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HITEC 2026 Highlights AI Governance and Orchestration Tools as Key to Hospitality Technology’s Next Phase
9 July 2026📊 HITEC 2026, San Antonio. Key focus: AI orchestration in hotels. Introduction of Agent Management Platforms (AMP) for AI governance and token spend optimization. Highlight on loop and harness engineering for self-improving AI workflows. PMS evolving into AI-native operating systems with starting costs at $200/month. Emergence of Guest Success Management Systems (GSMS) for personalized guest experiences. AI governance now crucial for managing costs and permissions across multiple AI tools. The future involves integrated, predictive, and efficient AI-powered hotel management systems.
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Hotels Can Boost Revenue by 25-95% with a 5% Improvement in Guest Retention, Cendyn Reports
8 July 2026🏨 Hotels can boost revenue by focusing on guest retention. Retaining existing guests is 5-25 times cheaper than acquiring new ones, with a 60-70% booking probability. A 5% retention increase can boost guest lifetime value by 25-95%, adding $1.5M–$3.2M in revenue for a hotel with 50,000 guests and a $230 ADR. Cendyn, serving over 35,000 customers in 150+ countries, offers strategies for post-stay engagement and loyalty-building.
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Hotels Can Increase Revenue by $1.5M–$3.2M Annually with a 5% Boost in Repeat Guest Stays
8 July 2026📈 Repeat hotel guests are crucial for profitability, with acquisition costs being 5 to 25 times higher than retention costs. Existing guests have a 60-70% booking probability, versus 5-20% for new ones. A 5% retention boost can increase guest lifetime value by 25-95%. For a hotel with 50,000 guests and a $230 ADR, a 5% repeat stay increase could add $1.5M–$3.2M in annual revenue. Cendyn supports over 35,000 customers in 150+ countries, generating $20 billion annually.
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New Book “Land” Explores Land Rover Defender’s Evolution from Workhorse to Design and Cultural Icon
8 July 2026📕 Dedicated to the Land Rover Defender, “Land – From Workhorse to Cultural Object: The Land Rover as Design Icon” by Gestalten, priced at €60/£60, releases in 2026. It explores workshops globally modifying Defenders, emphasizes its cultural significance, and showcases its adventurous spirit through photography. Most bodywork on retro Defenders is 80% new, highlighting contemporary adaptation with restorations and EV conversions. This monograph bridges the gap between travel and design iconography.
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AI and Social Proof Transform Hotel Group Sales by Prioritizing Reviews Over Traditional Marketing Strategies
7 July 2026📝 In the competitive hotel group sales landscape, social proof is a key advantage, as planners prioritize feedback from peers over marketing promises. Susan Tucker and I discussed this on the InnSync Show. AI now influences venue choices, relying on reviews over brochures. Half of corporate meetings are handled by non-professional planners, who depend on reviews. Implementing a structured review process is essential; timing and reciprocity enhance outcomes. The focus should be on demonstrating exceptional team experiences, not just products.
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Hotelogix Streamlines Hotel PMS Onboarding, Achieving Go-Live for New Properties in Just 2-3 Days
7 July 2026🏨 Hoteliers face challenges switching to new Property Management Systems (PMS), with 24% citing data migration complexity and 26% noting staff training difficulties, leading to fears of operational disruption. Hotelogix addresses these issues with a structured onboarding process, enabling properties like Olive Hospitality and Paradise & Wilderness Group to go live within 2-3 days. Hotelogix is trusted by over 12,000 hotels globally, managing deployments across 500+ properties, including during FIFA 2022 in Qatar.
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Hotel Chains Leverage Loyalty Databases for AI Integration, Aiming to Strengthen Direct Bookings and Maintain Platform Control
6 July 2026📈 In Q4 2025, Marriott Bonvoy had 283 million members, adding 43 million that year. Hilton Honors boasts over 200 million, while World of Hyatt reached 63 million, up 19%. IHG’s app saw 9 million downloads. These loyalty databases are strategic assets in AI-driven booking systems. Marriott and Hyatt are leveraging AI, with Hyatt deploying four platforms. Challenges include data privacy and platform dependency, as AI agents need access to loyalty data, potentially shifting control away from hotels to platforms…
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Hotel Chains Leverage Loyalty Programs with Millions of Members as Strategic Advantage in AI-Driven Booking Era
3 July 2026📑 Jul 3, 2026: Marriott aligns with Google AI for hotel discovery but maintains its loyalty program as a strategic asset. Marriott Bonvoy boasts 283 million members, with 43 million added in 2025. Hilton Honors has over 200 million members, and Hyatt’s membership increased to 63 million by the end of 2025. IHG plans a unified AI-powered loyalty platform in 2026. Loyalty data helps AI agents book efficiently, keeping hotels integral to the process, with 9 million IHG app downloads…
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Hilton Garden Inn Cancun Airport Utilizes PMS Technology to Enhance Guest Experience While Maintaining Human Connection
2 July 2026💻 Cecilia Betancourt, General Manager at Hilton Garden Inn Cancun Airport, emphasizes the importance of personalization in hospitality, facilitated by technology like modern PMS platforms. These systems enhance guest experiences by improving service personalization, reducing friction, and allowing better departmental coordination. Despite advances in digital check-ins and mobile interactions, the human element remains crucial. Challenges include training, organizational change, and integrating technology with existing systems. Sustainability is increasingly important for hotel evaluations.
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AI Group Quotation Agents Significantly Reduce Hotel Response Time, Enhancing Sales Efficiency and Profitability
2 July 2026💻 AI is revolutionizing hotel operations, enhancing speed and efficiency. An AI group quotation agent automates booking requests, reducing response time from days to minutes. Hotels responding first to RFPs win 72% of bids. Automation boosts supplier response rates by 32%, cutting contract finalization time from 45 to 14 days. AI unites data across systems, enabling informed decisions in revenue meetings, emphasizing total profitability. This shift allows sales managers to focus on relationship-building and closing deals.
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Trybe Expands to Over 400 Properties in 37 Countries, Secures $30M Series A for North American Growth
2 July 2026📈 In 2020, Ricky Daniels, Will Taylor-Jackson, and Steve Porter launched Trybe in London. Trybe operates in 400+ properties across 37 countries and raised $30 million in Series A funding from Five Elms Capital in January to expand into North America. The Trybe Overnights system integrates bookings across different platforms, achieving over £150,000 in sales at three pilot properties within two months. The contactless kiosk check-in caters to high-traffic locations, integrating two-way communication with existing property management systems.
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Free Webcast Offers Hotel Sales Prospecting Tips, Sponsored by Travel Outlook and Track Hospitality Software
1 July 2026📰 Doug Kennedy’s next webcast on July 24 at Noon ET offers 40 minutes of sales training, focusing on proactive prospecting and overcoming inbox distractions. Learn to retarget lost business, seek referrals, and utilize CRM tools. Complimentary registration is available thanks to sponsors Travel Outlook and Track Hospitality Software. Upcoming sessions on August 21 and September 25 will explore humanification in tech and upselling strategies. Recordings are accessible on KTN’s YouTube and Spotify channels.
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70% of Asia Pacific Travelers Use AI in Travel, Hotels Urged to Enhance AI Integration for Competitiveness
1 July 2026📱 70% of travelers in Asia Pacific use AI during their travel journey. Anurag Jain from RateGain highlights AI’s role in addressing key challenges in the hospitality industry, such as optimizing profitability, reducing acquisition costs, and improving guest conversion. AI can enhance decision speed and user experience, offering predictive insights and personalized content. RateGain advocates for integrated solutions that simplify operations and drive growth, moving away from fragmented technology systems.
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Alliants Enhances Guest Experience by Streamlining Pre-Arrival Services and Digital Key Solutions Across Hotels
1 July 2026📱 In Resorts World, Vegas, Alliants employs a digital key system, eliminating front desk stops by enabling online check-ins. Andrew Pirret from Alliants notes 40% of luxury hotel guests book restaurants via on-property teams. He emphasizes seamless guest recognition using PMS, CRM systems, enhancing brand loyalty. The 17-year-old company, built by ex-hoteliers, integrates AI for guest services, facilitating personalized communication and streamlined operations across platforms like WeChat and KakaoTalk.
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AI Agents for Hotel Marketing Are Picking Winners Already
30 June 2026This article was written by Revfine. Click here to read the original article AI agents for hotel marketing are systems that can plan, recommend, and execute defined marketing workflows within limits set by the hotel. They matter because agents now influence both sides of demand: the campaigns hotels run and the AI assistants travelers use before they ever reach a booking engine. Key Takeaways: AI agents for hotel marketing work best when they support decisions, not when they simply produce…
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Phocuswright Survey: Bed Bug Safety Becomes Top Hotel Booking Concern, Surpassing Cleanliness, Value, and Location Preferences
30 June 2026📊 Phocuswright’s survey of 1,082 travelers across the US, UK, and France reveals bed bug safety surpasses cleanliness, value, and location as the top hotel booking concern. About 84% of respondents prefer certified four-star hotels over uncertified five-star ones. Google is unlikely to build AI-native hotel distribution due to potential revenue loss, leaving market gaps for others. Accor and H World Group’s loyalty cross-access will reach 430 million members by 2026. IHG plans to expand in Saudi Arabia by 2028.
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Fragmented Data Systems Undermine AI’s Potential in Hotel Industry, Demand Focus on Trusted Data Infrastructure
30 June 2026💻 Hotel tech revolves around Property Management Systems (PMS), designed for asset management rather than guest-centric data. Fragmented systems lead to inconsistent guest identification across platforms like CRM and POS. Investing in AI without fixing data issues results in revenue leakage, inefficient marketing, and weakened loyalty programs. Success lies in trusted data infrastructure, with a focus on data ownership and governance. Hotels must prioritize foundational data integrity over flashy AI tools for genuine operational efficiency.
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Alliants Launches New Living Platform for Branded Residences, Supporting Over 5,500 Units Across 80 Destinations
29 June 2026Blog Post Excerpt 🏡 London, UK – June 28, 2026. Alliants launches its New Living platform, targeting branded residences. With 16 years of expertise across 100,000+ hotel rooms and 43 million high-net-worth individuals, the platform integrates hospitality with residential living. New Living supports 5,500 residences in 80 locations, promising a 150% growth in developments over the past decade. It aims to double growth in 5-7 years, leveraging tech to boost NOI, ROI, and resident satisfaction.
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Hotels Enhance Guest Experience with Pre-Arrival Communication, Boosting Satisfaction, Operations, and Revenue Opportunities
28 June 2026🛫 Pre-arrival readiness is a growing hospitality KPI, influencing guest satisfaction and revenue. Hotels, especially in island destinations like Cape Verde, should provide timely, non-promotional guidance to ease travel stress. This includes entry requirements, airport advice, and transfer details. Prepared guests are more likely to engage with hotel services, enhancing revenue. Hotels should track readiness indicators to improve communication strategies, supporting smoother operations and better guest experiences. Reducing arrival anxiety is key to future hospitality success.
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Hospitality Revenue Leaders Shift Focus to Total Revenue and Profit Metrics Beyond RevPAR for Enhanced Profitability
24 June 2026💸 Revenue management faces a measurement issue. RevPAR is outdated, as rising booking, labor, and OTA costs cut into profits. Revenue leaders now focus on total revenue and profit per guest, requiring a new commercial team approach. Alise Deeb from Dragonfly Strategists, Marlene Cazares from Duetto, and Mylene Young discussed this in a webinar. Personalization at scale is a goal, with casino operators leading in CRM and loyalty. True individual-level pricing remains aspirational.
