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January 23, 2026

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Amadeus data shows travel demand rising in early 2026

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  • 23 January 2026
✈️ Jan 23, 2026: Global travel demand surged from January to April 2026, with international flight searches up in every region. Asia Pacific led with double-digit air search growth, while Europe showed high-value stability. North America stabilized, and Latin America gained momentum. The Middle East & Africa saw rapid increases in air searches and hotel KPIs. Hotel occupancy was stable to slightly higher, supported by ADR growth. A diversified channel mix remains key for effective demand generation.
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