U.S. Hotel Construction Declines for 15 Months Amidst Europe’s €27 Billion Hotel Investment Surge in 2025
🏨 U.S. hotel construction has declined for 15 consecutive months, with 136,990 rooms under construction. Luxury segment growth is 4.5%, while others contract. Marriott doubled its Fairfield presence in Greater China, opening its 100th hotel. European hotel investment reached €27 billion in 2025, a 23% increase, despite only a 2% RevPAR growth. Occupancy remains 1.5 points below 2019 levels. Hotels are empty for 4-6 hours daily, suggesting daytime bookings could increase ancillary spend by 30-40%.
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