Christopher Norton, Former Four Seasons President, Builds Equinox Hotels with Health-Focused Approach and Expansive Gyms
🏋️ At the EHL HumanX Summit in Lausanne, Christopher Norton, former president of Four Seasons, discussed his journey from corporate luxury to founding Equinox Hotels. After leaving Four Seasons in 2016, Norton focused on a health-oriented hotel brand. Early studies showed that 92% of 400,000 Equinox club members would stay at hotels with high-quality gyms. The Hudson Yards gym spans 60,000 square feet with 5,000 members, highlighting a shift from basic hotel gyms to expansive fitness facilities.
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