TikTok Launches Beta Test for Hotel Metasearch, Partnering with OTAs Like Expedia and Booking.com
📈 TikTok's growing influence in travel: 66% of users find their travel inspiration on TikTok, and users are 2.6 times more likely to book an experience after searching on the app. TikTok is beta-testing hotel metasearch features, partnering with OTAs like Expedia, Booking.com, and Trip.com. Users can explore hotel listings directly within the app. TikTok sources hotel data from OTAs and uses user-generated content for reviews. This feature is distinct from TikTok’s Travel Ads.
Share
