Marriott to Develop 100 Series Hotels in Greater China as AI Enhances Travel Research but Human Booking Preferred
📈 In May 2026, Adobe data showed visitors from AI tools engage 70% longer but convert 28% less than others. Travelers trust AI for research but prefer human brands for booking, with 62% searching Google post-AI recommendation. Marriott plans around 100 Series hotels in Greater China with CG Hospitality over ten years. May 2026 U.S. hotel occupancy reached 65.7%, RevPAR increased by 4%, and Las Vegas led with a 17.9% RevPAR rise. Vietnam's accommodation searches grew nearly 50% in 2025.
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