Gravity Haus Achieves Higher Profitability Through Membership Model, Surpassing Lodging Margins Across 13 North American Locations
🏨 Jim Deters, founder and CEO of Gravity Haus, enhanced hotel profitability through a high-margin membership model across 13 properties in the US and Canada since 2019. Approximately 700 local members at the Vail location pay monthly, stabilizing revenue year-round. Technology integrates custom software with Mews for seamless operations. Focus on recruiting community members ensures authentic guest experiences, boosting reviews and visibility. Emphasizing local partnerships over copying models enhances unique guest offerings.
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