European Accommodation Providers Tackle Seasonality with Creative Strategies, Emphasizing Events and Online Travel Platforms
📅 July and August 2025 witnessed 31% of all EU tourist accommodation nights, with over 40% in Croatia, Greece, and Bulgaria. Events drove increased bookings, with two-thirds of accommodations reporting higher revenue per room; 66% adjusted staffing and 42% hired extra staff. Nearly nine in ten accommodations offer off-peak discounts. Online travel agencies are effective, capturing 38% of rural bookings. Half of hoteliers seek local collaboration on event-driven demand, aiming to mitigate seasonality and support local economies year-round.
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