Marriott International Acquires Lefay Wellness Resorts, Marking Its First Wellness-Exclusive Brand in Strategic Luxury Segment Move
📈 Asia Pacific tourism is set to reach 761.2 million arrivals by 2028, yet geopolitical risks might limit recovery to 88% of pre-pandemic levels. In 2026, EHL's HumanX Summit in Lausanne will host 600 participants to discuss AI's role in hospitality. AI in hotels cuts costs and speeds service but risks losing human touch. Marriott adds Lefay Wellness Resorts, its first wellness-exclusive brand, reflecting a shift toward wellness-centric hospitality. However, AI literacy gaps hinder effective tech adoption in F&B operations.
Share
