Marriott Bonvoy Report Finds 89% of APEC Travelers Engage in Loyalty Programs with Varied Travel Priorities
💰 In APEC, 89% of travelers are in at least one loyalty program. Marriott Bonvoy's 2026 report shows that 63% prioritize food experiences, driving hotel loyalty. Hotel loyalty engages 66%, outpacing airlines and retail. Most members stay over two years. Daily earning is critical; 77% use points for immediate rewards. Recharge & Disconnect travelers present growth opportunities. Partnerships enhance loyalty relevance, with 57% earning from stays and 53% from co-branded cards. Loyalty needs balance between aspirational and practical value.
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