54% of Travelers Use AI for Trip Planning, Yet Only 22% of Destination Marketing Organizations Offer AI Capabilities
🗺 Mindtrip, in collaboration with Sabre, Sojern, and MMGY Travel Intelligence, reveals a significant gap in AI adoption in travel. As 54% of travelers have used AI for trip planning and 75% plan to, only 22% of destination marketing organizations currently offer AI capabilities. Millennials (69%) and Gen Z (63%) lead AI usage, with 40% discovering destinations through AI. Destination marketing organizations risk obsolescence if they don't adopt AI within two years.
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