The Ascott Limited Partners with Accenture, Amadeus, and EHL to Enhance AI-Driven Hospitality Services Across 1,000 Properties
💻 The Ascott Limited embarks on a significant AI transformation through partnerships with Accenture, Amadeus, and EHL. With over 1,000 properties in 230 cities, Ascott aims to enhance AI capabilities in travel planning. Since 2023, their AI concierge, Cubby, has autonomously handled 900,000 guest inquiries, impacting bookings and operations. The initiative includes optimizing brand data for algorithms, refining inventory, and enhancing guest loyalty programs, balancing AI efficiency with human warmth in hospitality delivery.
Share
