Industry Leaders Discuss CRM Solutions to Leverage Fragmented Guest Data for Increased Direct Hotel Bookings and Revenue
📈 Who? Mews CEO Matt Welle, Daan de Bruijn (Bookboost), Bryson Koehler (Revinate), Benjamin Devisme (Quinta). When? Recent episode of Matt Talks Hospitality. What? Discussed the integration of fragmented guest data in hotels. How? By using CRM solutions to consolidate data and create comprehensive guest profiles. Why? To improve guest relationships, automate services, and boost direct bookings. Where? In the hospitality sector, addressing data issues from multiple hotel systems.
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