European Travel Intention Declines to 34% for Autumn, But 52% of Prospective Visitors Have Confirmed Bookings
🗺 European Travel Commission's latest Long-Haul Travel Barometer 3/2026 shows a decline in travel intention to Europe from 38% to 34% between September and December. Despite this, 52% of prospective visitors have booked flights, up from 42% last year. Cost remains a barrier, but its impact is lessening, with only 30% citing it as a reason for not visiting. More than half (53%) will be first-time visitors, mainly from China and the US, with France, Italy, and Spain as top destinations.
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