WTTC, JATA, and Tourism EXPO Japan Sign MOU to Boost Japan's $343.1 Billion Travel & Tourism Sector
🗺 In 2025, Japan's Travel & Tourism sector contributed $343.1 billion, 8.1% of GDP, as the world's fifth-largest tourism economy. The World Travel & Tourism Council, Japan Association of Travel Agents, and Tourism EXPO Japan signed an MOU to boost global collaboration. International visitor spending hit $63.3 billion, a 74.9% rise from 2019. The sector grew 4.6% last year, with innovation and digital transformation driving future growth. JATA has 1,200 full members, 326 associates, and 137 overseas affiliates.
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